International Marketing and Business Intelligence Firm
Search data and social data offer distinct advantages and are valuable in their own ways. However, search data is more powerful than social data in certain contexts for several reasons: For all these reasons, the ROI of search based campaigns is much more compelling than the ROI of social campaigns. It’s important to note that
In 2023, the global economy is experiencing a recession characterized by a sharp decline in economic activity. This downturn was primarily triggered by a combination of factors, including supply chain disruptions, rising inflation, and geopolitical tensions. Governments and central banks implemented various stimulus measures and monetary policies to mitigate the recession’s impact, ultimately leading to
Our favorite social media platform offers robust advertising options to businesses! Pinterest ads are an effective advertising channel for ecommerce businesses and online retailers. Pinterest Ads can be a valuable tool to drive profits if used strategically. Pinterest is a visual discovery platform, and it’s particularly effective for businesses in industries like fashion, home décor,
In Google Analytics 4 (GA4), tracking revenue for non-eCommerce transactions involves setting up and configuring events and parameters to capture the relevant data. GA4 offers more flexibility compared to its predecessor Universal Analytics, allowing you to track various types of transactions beyond just eCommerce. Here’s a general outline of how to track revenue for non-eCommerce
In the ever-expanding digital landscape, data has emerged as the driving force behind successful business strategies. For companies seeking to gain a competitive edge and make informed decisions, harnessing the power of data analytics is crucial. Google Analytics 4 (GA4), the latest iteration of Google’s web analytics platform, has arrived as a potent tool to
This post is about marketing and advertising Supply Chain Management Services. Services like Supply Chain Systems Consulting, Supply Chain Software Implementation. The firms we work with build out and optimize: WMS software integration, Transportation Management Systems, Warehouse Labor Management and these days…you guessed it! A LOT of Warehouse Robotics, AI and Automation Systems. Their services
Definition: {unwanted sound considered unpleasant, loud or disruptive to hearing.} In a BI sense we’re defining noise as unwanted, data considered unpleasant, loud or disruptive to strategy. Noisy Data What does it mean to truly understand data? Is there a bridge between [measuring information] and [impacting positive change within a company]? When dealing with business
As the hospitality sector continues to evolve and guest expectations increase, luxury hotels must be proactive in their marketing efforts if they want to remain competitive. From strategic investments in analytics tools to engaging through social media channels, there are a multitude of innovative approaches that upscale establishments can take when trying to attract –
For brands looking to grow their visibility and presence within the digital landscape, there are a variety of advertising options available. Two of the most widely used platforms are native ads and display ads, but what’s the difference between them? While they share similar features such as CTRs (click-through rates) and target audiences, each one
The debate over native advertising versus content marketing continues to heat up as companies and publishers alike clamor for attention. Native advertising and content marketing are both essential tools in a digital marketer’s toolbox, but they serve different purposes and come with different benefits. So, what defines each? What advantages do they offer? In this
