spotlight

6 Changes You Can Implement Today to Combat Rising Ad CPC’s [these have saved our clients thousands]

The digital advertising landscape is more competitive than ever, and rising cost-per-click (CPC) rates are leaving many advertisers feeling the pinch. While increased competition is a key driver of these costs, there are several actionable strategies your business can...

Lights, Camera, Strategy: Tackling the Unique Challenges of Motion Picture Advertising

Motion picture advertising, while exciting and dynamic, presents unique challenges that require careful planning and execution. Unlike evergreen products or services, film releases operate on tight timelines and depend heavily on creating immediate buzz and audience...

Motion Picture Advertising: Crafting Blockbuster Campaigns for Film Releases and Premieres

The art of motion picture advertising is a high-stakes endeavor where creativity meets data-driven strategy. Whether promoting a summer blockbuster, an indie gem, or an awards contender, film studios rely on sophisticated advertising campaigns to generate buzz, fill...

Multinational Advertising: How to Take a USA Ad Account International [Multi-Vertical Approach]

Expanding your advertising strategy from a domestic to an international audience can unlock massive growth potential. But entering international markets isn’t as simple as flipping a switch on your existing ad campaigns. It requires a strategic, nuanced approach that...

Best Return on Ad Spend by Industry + Largest Ad Spend by Industry and Ad Channel [2024 Recap]

Key Points Industry Benchmarks: Aiming for a Return on Ad Spend (ROAS) between 200% to 500% is often considered a good target range for many businesses in the tourism and hospitality industry. Influencing Factors: ROAS can vary based on factors such as the type of...

How to Use Customer Match Lists and Audience Signals to Increase Visitors to Your Museum or Cultural Center

Attracting more visitors to your museum or cultural center requires a strategic approach to digital advertising. One of the most effective strategies today involves leveraging customer match lists and audience signals to personalize your messaging and reach the right...

Digital Advertising Instruction Manual for Museums and Cultural Centers

Museums and cultural centers are not only places of learning and exploration but also brands that must reach audiences through effective digital marketing. By leveraging various digital advertising channels, museums can engage wider audiences, drive more foot traffic,...

Get Your Google Merchant Center in Shape to Sell More Online

If you’re moving 50,000 to 1,000,000+ units per month, you already know that efficiency and optimization are critical to success. For large-scale eCommerce operations, maximizing the potential of your Google Merchant Center (GMC) is key to driving higher sales...

The Most Lucrative Ad Networks for Attracting New Customers to Restaurants

The Challenge: Standing Out in a Crowded Market Attracting new customers to a restaurant isn't just about having great food—it's about visibility and creating an enticing image that draws people in. Restaurants face the unique challenge of making their presence known...

Scaling Online Retail Businesses Through Advertising: Strategies for Maximum ROI

Scaling an online retail business through advertising requires a multi-faceted approach that balances the choice of ad channels with strategic budget allocation. Here's a comprehensive guide on how to leverage high-ROI ad channels to grow your online retail business,...
Understanding Advertising ROAS Benchmarks by Industry

Understanding Advertising ROAS Benchmarks by Industry

Return on Advertising Spend (ROAS) is a critical metric that helps businesses understand the effectiveness of their advertising campaigns. ROAS measures the revenue generated for every dollar spent on advertising, providing a clear picture of the profitability of...

Supply Chain Conferences Worth Attending Annually

Supply Chain Conferences Worth Attending Annually

Top Supply Chain Conferences Worth Attending In the dynamic world of supply chain management, staying updated with the latest trends, technologies, and best practices is crucial. One of the best ways to gain insights and network with industry leaders is by attending...

About Us

PINTAYA is a international marketing and business intelligence firm based in Vancouver, British Columbia, Canada. It was founded on the belief that marketing should be a transparent and results-oriented initiative that prioritizes the best interests of the client at all times. PINTAYA’s only agenda is to use our knowledge of marketing and intelligence analysis to grow businesses.

Case Study: PINTAYA x DM Logic

Case Study: PINTAYA x DM Logic

Overview Client: DM LogicIndustry: Logistics SoftwareProject Duration: 2016 - 2020Outcome: Acquisition by Körber AG in 2017 Scope of Work In 2016, DM Logic, a leading logistics software company, sought PINTAYA’s expertise in digital marketing to enhance their online...

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Case Study: PINTAYA x Open Sky Group

Case Study: PINTAYA x Open Sky Group

Overview Client: Open Sky GroupIndustry: Warehouse Management Systems (WMS) SoftwareSoftware: BlueYonderProject Duration: 5 Years Scope of Work PINTAYA was contracted by Open Sky Group, a BlueYonder WMS software reseller, to enhance their market presence and drive...

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