Understand the True Value of Your Online Presence

When it comes time to sell, buy, or merge a business, one of the most overlooked parts of the process is the value of your digital assets. Pintaya’s Digital Asset Valuation service was created for business owners, investors, and brokers who want a clear, data-driven understanding of what their online presence is truly worth.

Whether you’re preparing for a transition, planning your next investment, or simply want to benchmark your business’s digital performance, our valuation process helps you uncover and quantify the digital equity you’ve built.

What’s Included in a Digital Asset Valuation

Our process begins with a comprehensive digital asset audit. We analyze every component of your digital ecosystem to build a complete portfolio of measurable assets, including:

• Web Properties: Website traffic value, SEO performance, domain authority, conversion data, and backlink equity.

• Advertising Accounts: Google Ads, Meta, LinkedIn, and other ad platforms — including spend efficiency, ROAS, and account health.

• Analytics & Data Infrastructure: Google Analytics, CRM, and first-party data sources that drive lead generation or e-commerce sales.

• Social Media & Brand Presence: Audience size, engagement metrics, and influencer reach across key platforms.

• Content Libraries: Blogs, videos, photography, and proprietary creative materials that generate organic traffic and brand value.

• Email & Automation Assets: CRM databases, nurture sequences, and performance metrics that contribute to recurring revenue.

Each element is evaluated based on market benchmarks, performance metrics, and proprietary valuation models that reflect your brand’s actual influence and conversion power online.

Why Digital Assets Matter in Business Transitions

In many mergers and acquisitions, digital assets represent 30–60% of total enterprise value — yet they’re rarely documented or assessed accurately. Pintaya’s valuation process ensures that your brand’s online presence is not just acknowledged, but fully monetized during negotiations.

By understanding the measurable worth of your digital ecosystem, you can:

• Strengthen your sale price or buy-in negotiations

• Present investors with verified digital performance data

• Identify underperforming assets with room for optimization

• Protect the long-term value of your digital footprint

Deliverables You’ll Receive

After your audit, Pintaya provides a Digital Asset Valuation Report — a detailed portfolio summarizing:

• The fair market value of your digital assets

• A breakdown by asset type and performance

• Benchmark comparisons against industry peers

• Actionable recommendations to increase digital equity before a sale or merger

Who This Service Is For

• Business owners preparing to sell or exit

• Buyers conducting due diligence before acquisition

• Partners or investors in merger or expansion phases

• Professional advisors (accountants, brokers, or lawyers) supporting business transitions

Book a Digital Asset Valuation

Your business has likely built years of digital capital — in visibility, engagement, and reputation. Don’t let that value go unrecognized.

Request a Digital Asset Valuation with Pintaya today to understand what your digital presence is really worth — and how it can strengthen your next business move.