spotlight

Google Marketing Live 2025 introduced powerful innovations aimed at reshaping how media buyers plan, manage, and optimize campaigns across the Google Ads network. Two standout updates—AI Max for Search and Channel Performance Reporting for Performance Max (PMAX)—are...

The AI Content Visibility Playbook How to Get Your Website Referenced by ChatGPT & Generative AI Tools As AI tools like ChatGPT become essential tools for consumers and businesses alike, it's no surprise that brands are asking: "How do I get ChatGPT to mention my...

Maximizing ROAS Through Thorough Digital Ad Account AuditingWhere Are You Leaking Ad Dollars? If you're spending thousands (or tens of thousands) each month on digital ads, but you're not auditing your account regularly, you're probably leaking ad dollars. Whether...

With the rollout of Google Analytics 4 (GA4), marketers in both Canada and the U.S. are navigating a new reporting landscape. Whether you're spending on Meta Ads, Google Ads, Programmatic, or YouTube, GA4 offers new tools to measure the performance of media buying...

YouTube is one of the most powerful platforms for building brand awareness, establishing credibility, and driving real engagement—especially for businesses in competitive or trust-dependent industries like healthcare, education, or professional services. With over 2...

Artificial intelligence (AI) is revolutionizing advertising by enhancing targeting, automating optimization, and refining ad creatives. Businesses that leverage AI can significantly improve ad performance, reduce costs, and increase conversions. Here’s how you can...

Yes, digital marketing plays a crucial role in film and television promotion in 2025. The landscape has evolved significantly, with studios and streaming platforms relying heavily on data-driven strategies, targeted advertising, and viral social media campaigns to...

The digital advertising landscape is more competitive than ever, and rising cost-per-click (CPC) rates are leaving many advertisers feeling the pinch. While increased competition is a key driver of these costs, there are several actionable strategies your business can...

Motion picture advertising, while exciting and dynamic, presents unique challenges that require careful planning and execution. Unlike evergreen products or services, film releases operate on tight timelines and depend heavily on creating immediate buzz and audience...

The art of motion picture advertising is a high-stakes endeavor where creativity meets data-driven strategy. Whether promoting a summer blockbuster, an indie gem, or an awards contender, film studios rely on sophisticated advertising campaigns to generate buzz, fill...