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Return on Ad Spend in Tourism and Hospitality [What to Expect]

Return on Ad Spend in Tourism and Hospitality [What to Expect]

by PINTAYA | Apr 8, 2024 | Advertising

In the tourism and hospitality industry, setting a target Return on Ad Spend (ROAS) can vary based on various factors such as the type of business, target audience, seasonality, and geographical location. However, there are some general considerations to keep in mind...
Mastering Large Budget Advertising: Strategies for Maximizing Return on Ad Spend (ROAS)

Mastering Large Budget Advertising: Strategies for Maximizing Return on Ad Spend (ROAS)

by PINTAYA | Jan 31, 2024 | Advertising

“Nothing except the mint can make money without advertising.” – Thomas Babington Macaulay In the competitive realm of advertising, having a substantial budget can be a powerful advantage. However, the key to success lies not just in the size of the budget but in...
Fortune 100 Companies that Have Used Narrative Marketing Correctly [8 Examples]

Fortune 100 Companies that Have Used Narrative Marketing Correctly [8 Examples]

by PINTAYA | Jan 1, 2024 | Advertising, Case Study

Numerous companies have successfully employed narrative marketing to connect with their audiences on a deeper level. Here are a few examples: Nike: “Just Do It” Campaign Nike’s “Just Do It” campaign is a prime example of narrative...
How to Use Storytelling and Emotion in Marketing [15 To-Do’s]

How to Use Storytelling and Emotion in Marketing [15 To-Do’s]

by PINTAYA | Dec 27, 2023 | Advertising, Museums & Cultural Institutions

Narrative marketing is a technique most of the companies you have heard of use: Nike, Starbucks, Red Bull etc. and yet, brands can be hesitant about carving out a narrative to use in their marketing initiatives and lacing it consistently through their campaigns. Using...
Interventional Psychiatry: A Marketing and Advertising Guide

Interventional Psychiatry: A Marketing and Advertising Guide

by PINTAYA | Nov 16, 2023 | Advertising

Interventional Psychiatry: to describe treatments that are more procedural and invasive than general medical care within that specialty.1 Descriptions of approaches that fall within interventional psychiatry have emphasized anatomically-guided direct-to-brain...
Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]

Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]

by PINTAYA | Sep 12, 2023 | Advertising

Our favorite social media platform offers robust advertising options to businesses! Pinterest ads are an effective advertising channel for ecommerce businesses and online retailers. Pinterest Ads can be a valuable tool to drive profits if used strategically. Pinterest...
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PINTAYA is a international marketing and business intelligence firm based in Vancouver, British Columbia, Canada. It was founded on the belief that marketing should be a transparent and results-oriented initiative that prioritizes the best interests of the client at all times. PINTAYA’s only agenda is to use our knowledge of marketing and intelligence analysis to grow businesses.

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  • To What Extent Will Private-Sector Stakeholders Rely More on AI Analysis Than Human Judgement?