How to Determine the Return-On-Investment of an Advertising Campaign Before I launch an advertising campaign for a client, we have a conversation to determine some metrics that we can use to keep an eye on the return they’re seeing from their ads. This is an...
Online Reviews Are No Longer Optional for Businesses I live in a very small town of boutique shops. The economy in town is interesting. There are some old bakeries and coffee shops that always have line-ups out the door. New businesses, however, tend to struggle in...
Gather Data from Your Offline Marketing With UTM Codes If you know what a UTM Code is you’re smarter than I was when I first encountered them. I know this article looks like there’s a lot of text to read but you can skim the headers and look at the pictures to get the...
Crowdfunding – it’s quickly taken over as many startups primary fundraising strategy. But with this phenomenon crowdfunding has become an increasingly competitive arena for startups and small businesses. In 2016, less than 64% of projects launched on crowdfunding...
Startups are one of my favorite client types to work with. They’re small and dynamic, ever-evolving and made up of real people with a vision to revolutionize a niche market. They’re also an absolutely fascinating case study to learn from when it comes to...
Don’t Be Too Confident These days everyone with an idea thinks they have something worth millions. I know it sounds harsh but it’s true. I don’t want to start this listicle (that’s list-article) out on a down note but this is absolutely my number one...
PINTAYA is a international marketing and business intelligence firm based in Vancouver, British Columbia, Canada. It was founded on the belief that marketing should be a transparent and results-oriented initiative that prioritizes the best interests of the client at all times. PINTAYA’s only agenda is to use our knowledge of marketing and intelligence analysis to grow businesses.
