In Praise of Social Media Strategies that Elevate Your Business Above ‘the Madding Crowd’ Definition of madding: acting in a frenzied manner —usually used in the phrase madding crowd to denote especially the crowded world of human activity and strife:...
Online Reviews Are No Longer Optional for Businesses I live in a very small town of boutique shops. The economy in town is interesting. There are some old bakeries and coffee shops that always have line-ups out the door. New businesses, however, tend to struggle in...
Gather Data from Your Offline Marketing With UTM Codes If you know what a UTM Code is you’re smarter than I was when I first encountered them. I know this article looks like there’s a lot of text to read but you can skim the headers and look at the pictures to get the...
Crowdfunding – it’s quickly taken over as many startups primary fundraising strategy. But with this phenomenon crowdfunding has become an increasingly competitive arena for startups and small businesses. In 2016, less than 64% of projects launched on crowdfunding...
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