Search data and social data offer distinct advantages and are valuable in their own ways. However, search data is more powerful than social data in certain contexts for several reasons: Intent and Purpose of the Consumer: Search data is generated when users actively...
If you’re in the business of selling a product or service online, then you probably know that your success largely hinges on how well you can optimize your content for search engines. This is where keywords come in. Keywords are search engine jargon for the words or...
Online Reviews Are No Longer Optional for Businesses I live in a very small town of boutique shops. The economy in town is interesting. There are some old bakeries and coffee shops that always have line-ups out the door. New businesses, however, tend to struggle in...
PINTAYA is a international marketing and business intelligence firm based in Vancouver, British Columbia, Canada. It was founded on the belief that marketing should be a transparent and results-oriented initiative that prioritizes the best interests of the client at all times. PINTAYA’s only agenda is to use our knowledge of marketing and intelligence analysis to grow businesses.
![Why Search Data is More Powerful than Social Data [The Power of Intent-Based Marketing]](https://pintaya.ca/wp-content/uploads/2023/10/search-date-vs-social-data-scaled.jpg)
