by PINTAYA | Sep 20, 2023 | Data Analytics, Recession Proof Marketing
In 2023, the global economy is experiencing a recession characterized by a sharp decline in economic activity. This downturn was primarily triggered by a combination of factors, including supply chain disruptions, rising inflation, and geopolitical tensions....
by PINTAYA | May 27, 2023 | Data Analytics, Market Research
Starting a new venture is an exciting yet challenging endeavor. Whether you’re launching a startup, introducing a new product line, or expanding into a new market, the initial steps you take can significantly influence your success. One of the most crucial steps in...
by PINTAYA | Aug 11, 2022 | Data Analytics
A finely tuned marketing strategy does not happen by accident. Creating one requires a solid underpinning in data analytics combined with an informed and expert interpretation of data. Armed with Information Architecture (IA) that is compiled through this methodology,...
by PINTAYA | May 24, 2022 | Case Study, Data Analytics
A ‘cacophony of words’ – that is how I would describe the marketing meeting I just left. There were eleven of us participating. I arrived, reports in-hand, ready to excitedly summarize the last seven days of performance and make some suggestions on...
by PINTAYA | Jan 31, 2022 | Advertising, Data Analytics
What Does it Mean to be ‘Marketing-Minded’? Despite the desire for objectivity given all of the facts we work with; there are processes in data analytics that cannot escape some degree of subjectivity on the analyst’s part. As data analysts, it is our job...
by PINTAYA | Jan 21, 2022 | Advertising, Data Analytics
The past two years have been challenging for museums and cultural spaces. Shutdowns—both voluntary and compulsory—have kept museum audiences’ home and put many exhibitions on hold. Museum administrators have worked feverishly to create digital experiences to retain...
