Overview
Client: DM Logic
Industry: Logistics Software
Project Duration: 2016 – 2020
Outcome: Acquisition by Körber AG in 2017
Scope of Work
In 2016, DM Logic, a leading logistics software company, sought PINTAYA’s expertise in digital marketing to enhance their online presence and drive business growth. Over the course of their partnership, PINTAYA managed DM Logic’s website and advertising efforts, adapting strategies to support their goals both before and after their acquisition by Körber AG in 2017.
Goals
- Increase brand visibility and online presence.
- Generate high-quality leads for logistics software solutions.
- Support marketing efforts during and after the acquisition by Körber AG.
- Enhance overall digital marketing performance.
Challenges
- Pre-Acquisition Growth
- Establishing a robust online presence to attract potential clients and partners.
- Differentiating DM Logic’s offerings in a competitive logistics software market.
- Post-Acquisition Transition
- Aligning DM Logic’s digital marketing strategies with Körber AG’s brand and objectives.
- Ensuring a seamless transition while maintaining lead generation and customer engagement.
Strategies and Solutions
- Website Management
- Redesigned DM Logic’s website to improve user experience, making it more intuitive and engaging.
- Implemented SEO best practices to enhance organic search visibility for logistics software-related keywords.
- Created detailed product pages and informative content to educate potential clients and highlight DM Logic’s expertise.
- Search Engine Marketing (SEM)
- Launched targeted Google Ads campaigns to capture search intent and drive qualified traffic to the website.
- Conducted A/B testing to refine ad copy, landing pages, and optimize conversion rates.
- Focused on high-impact keywords and competitive bidding strategies to maximize ROI.
- Social Media Management
- Developed and executed a comprehensive social media strategy across LinkedIn, Twitter, and Facebook.
- Shared industry insights, company updates, and case studies to engage with the logistics community and build thought leadership.
- Utilized paid social media campaigns to increase brand awareness and generate leads.
- Support During Acquisition
- Coordinated with Körber AG’s marketing team to align messaging and branding post-acquisition.
- Developed content and campaigns to communicate the benefits of the acquisition to existing and potential clients.
- Maintained marketing momentum to ensure continuous lead generation and customer engagement.
Results
- Enhanced Online Presence
- Achieved a 60% increase in organic traffic within the first year through effective SEO and content strategies.
- Improved website engagement metrics, with a 35% increase in average session duration and a 25% reduction in bounce rate.
- Lead Generation and Conversion
- Generated over 2,000 high-quality leads through targeted SEM campaigns, with a conversion rate of 12%.
- Successfully drove a 40% increase in leads year-over-year, supporting DM Logic’s business growth pre-acquisition.
- Successful Acquisition Transition
- Facilitated a smooth transition in digital marketing efforts post-acquisition, aligning with Körber AG’s objectives.
- Continued to support lead generation and brand building, contributing to the successful integration of DM Logic into Körber AG’s portfolio.
- Social Media Engagement
- Grew LinkedIn followers by 70%, establishing DM Logic as a thought leader in logistics software.
- Social media campaigns contributed to a 30% increase in website referrals and engagement.
In Conclusion
PINTAYA’s strategic digital marketing initiatives played a crucial role in enhancing DM Logic’s online presence and driving business growth. Through effective website management, targeted SEM, engaging social media strategies, and seamless support during the acquisition by Körber AG, PINTAYA successfully positioned DM Logic for long-term success. This partnership not only facilitated a smooth transition post-acquisition but also ensured sustained growth and market leadership for DM Logic under Körber AG.
For more details on the acquisition, you can refer to this article.