Advertising in ChatGPT: What Marketers Need to Know

Advertising in ChatGPT: What Marketers Need to Know

In February 2026, OpenAI began testing a new form of advertising directly inside ChatGPT. For marketers, this represents the early stages of what could become one of the most significant shifts in digital advertising since the rise of search engines. While still in...
What to Expect When You’re Remarketing

What to Expect When You’re Remarketing

Remarketing has a reputation problem. Some businesses expect instant miracles. Others dismiss it as “just ads that follow people around.”In reality, remarketing is neither magic nor noise — it’s a performance amplifier when used in the right industries, with the right...