by PINTAYA | Apr 3, 2025 | Advertising
With the rollout of Google Analytics 4 (GA4), marketers in both Canada and the U.S. are navigating a new reporting landscape. Whether you’re spending on Meta Ads, Google Ads, Programmatic, or YouTube, GA4 offers new tools to measure the performance of media...
by PINTAYA | Apr 2, 2025 | Advertising
YouTube is one of the most powerful platforms for building brand awareness, establishing credibility, and driving real engagement—especially for businesses in competitive or trust-dependent industries like healthcare, education, or professional services. With over 2...
by PINTAYA | Mar 14, 2025 | Advertising
Artificial intelligence (AI) is revolutionizing advertising by enhancing targeting, automating optimization, and refining ad creatives. Businesses that leverage AI can significantly improve ad performance, reduce costs, and increase conversions. Here’s how you can...
by PINTAYA | Feb 7, 2025 | Advertising
Yes, digital marketing plays a crucial role in film and television promotion in 2025. The landscape has evolved significantly, with studios and streaming platforms relying heavily on data-driven strategies, targeted advertising, and viral social media campaigns to...
by PINTAYA | Jan 28, 2025 | Advertising
The digital advertising landscape is more competitive than ever, and rising cost-per-click (CPC) rates are leaving many advertisers feeling the pinch. While increased competition is a key driver of these costs, there are several actionable strategies your business can...
by PINTAYA | Jan 17, 2025 | Advertising
Motion picture advertising, while exciting and dynamic, presents unique challenges that require careful planning and execution. Unlike evergreen products or services, film releases operate on tight timelines and depend heavily on creating immediate buzz and audience...
![6 Changes You Can Implement Today to Combat Rising Ad CPC’s [these have saved our clients thousands]](https://pintaya.ca/wp-content/uploads/2025/01/6-Changes-You-Can-Implement-Today-to-Combat-Rising-Ad-CPCs-1080x675.jpg)
