by PINTAYA | Jan 31, 2022 | Advertising, Data Analytics
What Does it Mean to be ‘Marketing-Minded’? Despite the desire for objectivity given all of the facts we work with; there are processes in data analytics that cannot escape some degree of subjectivity on the analyst’s part. As data analysts, it is our job...
by PINTAYA | Jan 21, 2022 | Advertising, Data Analytics
The past two years have been challenging for museums and cultural spaces. Shutdowns—both voluntary and compulsory—have kept museum audiences’ home and put many exhibitions on hold. Museum administrators have worked feverishly to create digital experiences to retain...
by PINTAYA | Nov 29, 2021 | Advertising
During the holidays, luxury brands emerge with ubiquitous advertising. In contrast to “regular” brands, luxury brands must create an allure that justifies the premium charged for their products. Creating a luxury brand requires connecting with multiple aspects of a...
by PINTAYA | Jan 2, 2018 | Advertising, Private Healthcare
Advertising Ketamine Treatment Ketamine. It’s all over every medical news site and every MD is blogging about it as a new treatment for depression. The case studies show it’s effective for the treatment of depression, anxiety, OCD, PTSD, and can even help alleviate...
by PINTAYA | Sep 17, 2017 | Advertising, Small Business
How to Determine the Return-On-Investment of an Advertising Campaign Before I launch an advertising campaign for a client, we have a conversation to determine some metrics that we can use to keep an eye on the return they’re seeing from their ads. This is an...
by PINTAYA | Aug 25, 2017 | Advertising, Private Healthcare
Pintaya Consulting Focuses on Medical Advertising Because Pintaya Consulting manages quite a few medical advertising campaigns. Over the years we’ve been able to compile some helpful observations about what strategies deliver our clients the best results. There are...
