How to Determine the Return-On-Investment of an Advertising Campaign Before I launch an advertising campaign for a client, we have a conversation to determine some metrics that we can use to keep an eye on the return they’re seeing from their ads. This is an...
On March 16th 2016 PPC Hero held a day long live summit on PPC. The summit featured 7 sessions from the writers behind PPC Hero. I attended the summit and thoroughly enjoyed the event and found it to be an informative source of strategies I can directly implement on...
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