In the competitive world of business, Fortune 100 companies consistently demonstrate their prowess in creating captivating and effective advertising campaigns. These companies have mastered the art of storytelling, leveraging creativity and innovation to engage their audiences. Here, we highlight some of the most brilliant ad campaigns from Fortune 100 companies that have left a lasting impact.

1. Apple: “Think Different”

Apple’s “Think Different” campaign, launched in 1997, is a quintessential example of how a powerful message can resonate globally. The campaign featured black-and-white portraits of iconic figures like Albert Einstein, Mahatma Gandhi, and Martin Luther King Jr., celebrating those who dared to think differently. This campaign not only reinforced Apple’s brand identity but also inspired creativity and innovation.

Why It Worked: The campaign connected emotionally with the audience, positioning Apple as a brand for creative thinkers and innovators.

2. Nike: “Just Do It”

Nike’s “Just Do It” campaign, introduced in 1988, became a cultural phenomenon. With its simple yet powerful slogan, Nike motivated millions to pursue their athletic dreams. The campaign featured diverse athletes, from everyday people to sports legends like Michael Jordan and Serena Williams, emphasizing determination and perseverance.

Why It Worked: The universal message of “Just Do It” resonated with people from all walks of life, making it one of the most memorable and enduring slogans in advertising history.

3. Coca-Cola: “Share a Coke”

Coca-Cola’s “Share a Coke” campaign personalized the brand experience by replacing its iconic logo with popular names on its bottles and cans. Launched in Australia in 2011, the campaign encouraged consumers to share a Coke with friends and family, sparking social interactions and creating a buzz worldwide.

Why It Worked: Personalization made the campaign relatable and shareable, leading to a significant increase in sales and social media engagement.

4. Procter & Gamble: “Thank You, Mom”

Procter & Gamble’s “Thank You, Mom” campaign, launched during the 2012 London Olympics, paid tribute to the mothers of athletes who supported them on their journey to success. The emotionally charged ads showcased the sacrifices and unwavering support of mothers, striking a chord with viewers globally.

Why It Worked: The campaign’s heartfelt storytelling and emotional appeal resonated with a broad audience, enhancing P&G’s brand image as one that values family and support.

5. Microsoft: “Empowering Us All”

Microsoft’s “Empowering Us All” campaign, aired during the 2014 Super Bowl, highlighted the transformative power of technology. The ad featured inspiring stories of individuals using Microsoft technology to overcome challenges, from a young boy with prosthetic legs to a deaf NFL player.

Why It Worked: By showcasing real-life examples of how its technology can change lives, Microsoft created an emotional connection with viewers and reinforced its commitment to innovation and accessibility.


These brilliant ad campaigns from Fortune 100 companies demonstrate the power of creative storytelling, emotional appeal, and strategic marketing. Each campaign not only promoted a product but also strengthened the brand’s identity and fostered a deeper connection with the audience. As the advertising landscape continues to evolve, these examples serve as timeless inspirations for marketers aiming to create impactful and memorable campaigns.


  1. Apple “Think Different” Campaign Image – Source: Campaign Preview
  2. Nike “Just Do It” Campaign Image – Source: Campaign Preview
  3. Coca-Cola “Share a Coke” Campaign Image – Source: Campaign Preview
  4. P&G “Thank You, Mom” Campaign Image – Source: Campaign Preview
  5. Microsoft “Empowering Us All” Campaign Image – Source: Campaign Preview