If you’re pouring money into digital ads but not seeing consistent returns, the problem might not be your product — it might be your audience targeting. That’s where intent-based advertising comes in.
Unlike broad awareness campaigns that hope to catch attention, intent-based marketing focuses on reaching people who are actively searching for what you sell. At Pintaya, we specialize in building performance-driven campaigns that put your brand in front of buyers at the exact moment they’re ready to act.
What Is Intent-Based Advertising?
Intent-based advertising is a digital marketing strategy that targets users based on their demonstrated interest or intent to purchase. This intent is typically signaled by their online behavior — including:
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Search engine queries (e.g., “best wireless headphones under $200”)
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Website visits
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Comparison shopping behavior
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Cart abandonment
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Review reading patterns
The goal is simple: get in front of people who already want what you offer.
Why It Outperforms Other Channels on ROAS
Here’s why intent-based marketing consistently outperforms other ad types in terms of Return on Ad Spend (ROAS):
1. Laser-Focused Targeting
You’re not wasting budget trying to convince the uninterested. You’re bidding for attention from prospects already in buying mode.
2. Shorter Conversion Cycles
Since prospects are already looking, you’re not “warming them up.” That means faster conversions and less budget wasted on nurture sequences.
3. Trackable, Scalable Performance
Channels like Google Search Ads, Bing Ads, and retargeting campaigns are built around measurable intent signals. You can tie every dollar spent to revenue earned — with clarity, not guesswork.
4. Lower CPA, Higher ROAS
Because these users are closer to the bottom of the funnel, Cost Per Acquisition (CPA) drops — and ROAS increases. Our clients regularly see 5x–12x ROAS from optimized intent-based campaigns.
Channels Where Intent-Based Advertising Shines
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Google Search Ads (Performance Max, branded/non-branded queries)
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Microsoft Ads (ideal for older or higher-income demographics)
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Shopping Feeds (GMC, PMax) — directly target people looking to buy
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Dynamic Retargeting (Meta, Google Display, Criteo)
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YouTube Search-Based Targeting (custom intent audiences)
Why Work With Pintaya?
At Pintaya, we don’t chase clicks — we chase conversions. Our intent-based advertising strategies are engineered to maximize ROAS while reducing wasteful ad spend. We handle:
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Keyword and intent signal research
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Funnel mapping and audience segmentation
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Ad creative designed to match the stage of buyer readiness
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Continuous ROAS optimization and transparent reporting
Our media buying team has scaled intent-driven campaigns for ecommerce brands, medical practices, and high-ticket B2B clients — always with one thing in mind: profitability.
Ready to Maximize Your ROAS?
Intent-based advertising isn’t just a tactic. It’s the smartest way to consistently outperform your competition online.
If you’re serious about scaling your business with measurable, trackable, and high-ROAS advertising, reach out to Pintaya today.