by PINTAYA | Jun 21, 2025 | Advertising
If you’re pouring money into digital ads but not seeing consistent returns, the problem might not be your product — it might be your audience targeting. That’s where intent-based advertising comes in. Unlike broad awareness campaigns that hope to catch...
by PINTAYA | May 22, 2025 | Advertising
Google Marketing Live 2025 introduced powerful innovations aimed at reshaping how media buyers plan, manage, and optimize campaigns across the Google Ads network. Two standout updates—AI Max for Search and Channel Performance Reporting for Performance Max (PMAX)—are...
by PINTAYA | Apr 22, 2025 | Advertising
The AI Content Visibility Playbook How to Get Your Website Referenced by ChatGPT & Generative AI Tools As AI tools like ChatGPT become essential tools for consumers and businesses alike, it’s no surprise that brands are asking: “How do I get ChatGPT to...
by PINTAYA | Apr 11, 2025 | Advertising
Maximizing ROAS Through Thorough Digital Ad Account AuditingWhere Are You Leaking Ad Dollars? If you’re spending thousands (or tens of thousands) each month on digital ads, but you’re not auditing your account regularly, you’re probably leaking ad...
by PINTAYA | Apr 3, 2025 | Advertising
With the rollout of Google Analytics 4 (GA4), marketers in both Canada and the U.S. are navigating a new reporting landscape. Whether you’re spending on Meta Ads, Google Ads, Programmatic, or YouTube, GA4 offers new tools to measure the performance of media...
by PINTAYA | Apr 2, 2025 | Advertising
YouTube is one of the most powerful platforms for building brand awareness, establishing credibility, and driving real engagement—especially for businesses in competitive or trust-dependent industries like healthcare, education, or professional services. With over 2...
