by PINTAYA | Apr 16, 2023 | Advertising
For brands looking to grow their visibility and presence within the digital landscape, there are a variety of advertising options available. Two of the most widely used platforms are native ads and display ads, but what’s the difference between them? While they share...
by PINTAYA | Apr 7, 2023 | Advertising
The debate over native advertising versus content marketing continues to heat up as companies and publishers alike clamor for attention. Native advertising and content marketing are both essential tools in a digital marketer’s toolbox, but they serve different...
by PINTAYA | Mar 10, 2023 | Advertising
Geofencing technology has revolutionized marketing strategies, allowing advertisers to easily and effectively target local audiences. With geofencing, marketers can send precise messages to targeted market segments within a specific geographical area. This type of...
by PINTAYA | Feb 28, 2023 | Advertising
Google Ads is a powerful tool for businesses looking to drive revenue. However, its default settings can often lead to increased spending and lower ROI if not carefully managed. Here are ten sneaky defaults you should be aware of and adjust to ensure your campaigns...
by PINTAYA | Feb 15, 2023 | Advertising, Microsoft Ads
Microsoft recently released a new feature for LinkedIn Ads that allows advertisers to target specific industries. This is a valuable tool for B2B companies that want to reach business decision-makers on the world’s largest professional social network. In this...
by PINTAYA | Feb 3, 2023 | Advertising, Business Intelligence
To be successful, businesses need to be proactive in their approach to competitive intelligence. This means they need to understand what strategies their competitors are using and be prepared to respond accordingly. However, this can be easier said than done....