Five Tips for Reaching More Customers with Google Adwords

In a few short years, Google AdWords has become the largest online advertising network in the world. It offers an incredibly powerful tool for small businesses to get noticed online, with a friendly learning curve and palatable initial investment. When a prospective customer is searching for a product, service or promotion, they’re likely to search for it using Google. Therefore, using AdWords puts your business at the forefront of searches, promotes higher traffic, gives higher return on marketing, and ultimately increases your sales.

This advertising model, known as “pay per click”, enables you to bid on the right keywords for your target market, instantly connecting you to an audience with an interest in your product or service. Below, we outline five ways Google AdWords can help your small business.

1. Getting You Noticed

When starting a website, it’s not enough to populate it with content and sit back, waiting for he views roll in. Bringing consistent, organic traffic to your website is a delicate, expensive, and long-term process. You must invest your time into developing this traffic or you will have to pay someone else to do it for you. Advertising with Google AdWords can be set up immediately, and will deliver results instantly. Search Engine Optimization is still incredibly valuable, but if you solely rely on it, you’re competing with career SEO specialists.

2. Target Your Audience Reliably

One of the handiest features of Google AdWords is the ability to target your ads to specific locations and demographics. Whether you’re a neighborhood grocery store, a Provincial credit union, or even a national e-commerce platform, you can geo-target your ads to only be seen by consumers in places you specify. For start-up entrepreneurs, the ability to radius target your ads gives yet another useful layer of customization. Let’s take the example of a recently opened luxury goods store. Google AdWords lets you pinpoint your ad to people within a certain distance of your business. Conversely, you can even exclude locations from your campaign, lowering your costs and growing your potential return on investment. As a luxury goods store, you can even specify targeting of demographics like income level, so it’s possible to only serve ads to the top 20% of income earners in a specific neighborhood.

Read tips #3 – #5 on the Small Business BC website HERE.


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