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2025 Case Study: Google Influenced Sources Drive 80% of Profits

by PINTAYA | January 13, 2026 | Case Study | 0 Comments

Client Type: Medium-sized direct-to-consumer (DTC) business. Business Model: High-consideration consumer purchase with a sales or booking step (phone calls, consultations, or appointments). Market Position: Established brand with steady demand, competing in a crowded...

How to Grow a Modern Beverage Company [5 Step Growth Playbook Included]

by PINTAYA | December 16, 2025 | Advertising | 0 Comments

Before beverages became brands, they were biology. Humans are mostly water. Roughly 60% of the human body is fluid, and without consistent hydration, nothing else works—no cognition, no performance, no recovery, no survival. From a pure demand standpoint, beverages...

To What Extent Will Private-Sector Stakeholders Rely More on AI Analysis Than Human Judgement?

by PINTAYA | November 27, 2025 | Advertising | 0 Comments

If we aren’t careful, AI could become a kind of digital Pied Piper—an irresistible force playing a flawless tune of insights, predictions, and “data-driven” certainty. Many private-sector leaders are already following that melody with growing confidence. But as with...

“How May I Help You Today?” The Impact of AI’s Conversational Searching on Your Marketing Strategy

by PINTAYA | October 27, 2025 | Advertising | 0 Comments

Not long ago, search marketing was all about keywords. Marketers obsessed over matching exact phrases like “best mental health clinic near me” or “WMS supply chain consultant” But in 2025, search has evolved into something far more human — something far more...

How to Value a Website During a Business Transition

by PINTAYA | October 7, 2025 | Advertising | 0 Comments

Introducing Pintaya’s Digital Asset Valuation Service As more of our clients grow, expand, or prepare for acquisition, one question keeps coming up:“What are our digital assets actually worth?” Whether you’re preparing to sell your business, merge with another, or...

Microsoft Clarity: A Must-Have Analytics Tool for SMBs and Enterprises

by PINTAYA | September 25, 2025 | Advertising | 0 Comments

Why Standard Analytics Isn’t Enough For most businesses—whether you’re an SMB or a larger enterprise—tools like Google Analytics and Similarweb are essential. They deliver the numbers you need: traffic volume, bounce rates, conversions, and even competitor benchmarks....

Where Does User-Generated Content Fit Into Your Marketing Strategy?

by PINTAYA | July 18, 2025 | Advertising | 0 Comments

In a world saturated with polished brand campaigns and AI-generated everything, what stands out most is authenticity. That’s where user-generated content (UGC) comes in. Whether it’s a customer testimonial, an unboxing video, or a social media post showing off your...

AI Advertising: The Future of Scalable, Profitable Media Buying

by PINTAYA | June 30, 2025 | Advertising | 0 Comments

In a digital landscape where efficiency is everything and return on ad spend (ROAS) is king, AI Advertising is reshaping the way top-tier brands and marketers drive performance across all major channels. By dramatically reducing overhead and unlocking smarter, faster...

Why Intent-Based Advertising Always Wins on ROAS

by PINTAYA | June 21, 2025 | Advertising | 0 Comments

If you're pouring money into digital ads but not seeing consistent returns, the problem might not be your product — it might be your audience targeting. That’s where intent-based advertising comes in. Unlike broad awareness campaigns that hope to catch attention,...

AI-Max and PMAX Channel Reporting: Major Take-Away’s from Google Marketing Live 2025

by PINTAYA | May 22, 2025 | Advertising | 0 Comments

Google Marketing Live 2025 introduced powerful innovations aimed at reshaping how media buyers plan, manage, and optimize campaigns across the Google Ads network. Two standout updates—AI Max for Search and Channel Performance Reporting for Performance Max (PMAX)—are...

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About Us

PINTAYA is a international marketing and business intelligence firm based in Vancouver, British Columbia, Canada. It was founded on the belief that marketing should be a transparent and results-oriented initiative that prioritizes the best interests of the client at all times. PINTAYA’s only agenda is to use our knowledge of marketing and intelligence analysis to support private sector growth.

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2025 Case Study: Google Influenced Sources Drive 80% of Profits

Top 3 Sessions from PPC Hero’s Live Summit

Sep 5, 2016 | Advertising

On March 16th 2016 PPC Hero held a day long live summit on PPC. The summit featured 7 sessions from the writers behind PPC Hero. I attended the summit and thoroughly enjoyed the event and found it to be an informative source of strategies I can directly implement on...

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