spotlight
Mastering Large Budget Advertising: Strategies for Maximizing Return on Ad Spend (ROAS)
“Nothing except the mint can make money without advertising.” - Thomas Babington Macaulay In the competitive realm of advertising, having a substantial budget can be a powerful advantage. However, the key to success lies not just in the size of the budget but in the...
Modern Wargaming Techniques in Business Intelligence
Staying ahead of the competition requires more than just historical data analysis and trend prediction. Modern wargaming techniques, once the exclusive domain of military strategy, have become invaluable tools for business intelligence agencies. These techniques offer...
![Fortune 100 Companies that Have Used Narrative Marketing Correctly [8 Examples]](https://pintaya.ca/wp-content/uploads/2023/12/pexels-engin-akyurt-9899789-scaled.jpg)
Fortune 100 Companies that Have Used Narrative Marketing Correctly [8 Examples]
Numerous companies have successfully employed narrative marketing to connect with their audiences on a deeper level. Here are a few examples: Nike: "Just Do It" Campaign Nike's "Just Do It" campaign is a prime example of narrative marketing. It goes beyond promoting...
![How to Use Storytelling and Emotion in Marketing [15 To-Do’s]](https://pintaya.ca/wp-content/uploads/2023/12/narrative-landing-pages-scaled.jpg)
How to Use Storytelling and Emotion in Marketing [15 To-Do’s]
Narrative marketing is a technique most of the companies you have heard of use: Nike, Starbucks, Red Bull etc. and yet, brands can be hesitant about carving out a narrative to use in their marketing initiatives and lacing it consistently through their campaigns. Using...
Optimal Marketing Channels for Supply Chain Management Consultants
In the ever-evolving landscape of supply chain and warehouse management consulting, effective marketing is pivotal for consultants to carve a niche in a competitive market. As professionals facilitating optimization in operations, cost reduction, labor efficiency,...
The ROI of Video Marketing
Unleashing the Power of Visual Narratives In the dynamic landscape of digital marketing, where the battle for consumer attention is fierce, brands are increasingly turning to video marketing to stand out from the crowd. While product-centric advertisements have their...
Interventional Psychiatry: A Marketing and Advertising Guide
Interventional Psychiatry: to describe treatments that are more procedural and invasive than general medical care within that specialty.1 Descriptions of approaches that fall within interventional psychiatry have emphasized anatomically-guided direct-to-brain...
![Why Search Data is More Powerful than Social Data [The Power of Intent-Based Marketing]](https://pintaya.ca/wp-content/uploads/2023/10/search-date-vs-social-data-scaled.jpg)
Why Search Data is More Powerful than Social Data [The Power of Intent-Based Marketing]
Search data and social data offer distinct advantages and are valuable in their own ways. However, search data is more powerful than social data in certain contexts for several reasons: Intent and Purpose of the Consumer: Search data is generated when users actively...
Recession-Proof Your Business: Digital Marketing Channels that Deliver the Highest ROI
In 2023, the global economy is experiencing a recession characterized by a sharp decline in economic activity. This downturn was primarily triggered by a combination of factors, including supply chain disruptions, rising inflation, and geopolitical tensions....
![Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]](https://pintaya.ca/wp-content/uploads/2023/09/pexels-brett-jordan-5426400-scaled.jpg)
Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]
Our favorite social media platform offers robust advertising options to businesses! Pinterest ads are an effective advertising channel for ecommerce businesses and online retailers. Pinterest Ads can be a valuable tool to drive profits if used strategically. Pinterest...
Supply Chain Conferences Worth Attending Annually
Top Supply Chain Conferences Worth Attending In the dynamic world of supply chain management, staying updated with the latest trends, technologies, and best practices is crucial. One of the best ways to gain insights and network with industry leaders is by attending...
How to Monopolize Market Share Through Digital Advertising
Mastering the art of digital advertising is paramount to monopolizing market share. With the right strategies, businesses can carve out a larger and larger slice of the market and solidify their dominance. Here's how to effectively utilize digital advertising to seize...
Understanding Feasibility Studies: The Foundation of Successful Ventures
In the dynamic landscape of business and project management, the term "feasibility study" often emerges as a crucial initial step. Whether you're an entrepreneur launching a startup, a corporation contemplating a new product line, or a government agency planning...
Unlocking Growth: How Media Buying Can Skyrocket Your Deal Flow
Securing a steady stream of deals is the lifeblood of growth and success. Whether you're a startup looking to scale or an established company aiming to expand your market reach, increasing deal flow is often a top priority. Fortunately, in today's digital age, there's...
![Return on Ad Spend in Tourism and Hospitality [What to Expect]](https://pintaya.ca/wp-content/uploads/2024/04/target-roas-tourism-and-hospitality-scaled.jpg)
Return on Ad Spend in Tourism and Hospitality [What to Expect]
In the tourism and hospitality industry, setting a target Return on Ad Spend (ROAS) can vary based on various factors such as the type of business, target audience, seasonality, and geographical location. However, there are some general considerations to keep in mind...
Unveiling Strategic Insights: Question Prompts for SWOT Analysis Every Enterprise Can Benefit From
In the realm of strategic planning, the SWOT analysis stands as a foundational tool for assessing an organization's internal strengths and weaknesses, as well as external opportunities and threats. Whether you're a startup striving for growth or a well-established...
Maximizing Revenue: Strategic Video Marketing for Vancouver Businesses
Revenue generation is the heartbeat of any successful business. To amplify your financial success, adopting video marketing strategies can prove to be a game-changing investment. Video content not only enhances brand visibility but, when strategically executed,...
Mastering Large Budget Advertising: Strategies for Maximizing Return on Ad Spend (ROAS)
“Nothing except the mint can make money without advertising.” - Thomas Babington Macaulay In the competitive realm of advertising, having a substantial budget can be a powerful advantage. However, the key to success lies not just in the size of the budget but in the...
Modern Wargaming Techniques in Business Intelligence
Staying ahead of the competition requires more than just historical data analysis and trend prediction. Modern wargaming techniques, once the exclusive domain of military strategy, have become invaluable tools for business intelligence agencies. These techniques offer...
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