spotlight
Optimal Marketing Channels for Supply Chain Management Consultants
In the ever-evolving landscape of supply chain and warehouse management consulting, effective marketing is pivotal for consultants to carve a niche in a competitive market. As professionals facilitating optimization in operations, cost reduction, labor efficiency,...
The ROI of Video Marketing
Unleashing the Power of Visual Narratives In the dynamic landscape of digital marketing, where the battle for consumer attention is fierce, brands are increasingly turning to video marketing to stand out from the crowd. While product-centric advertisements have their...
Interventional Psychiatry: A Marketing and Advertising Guide
Interventional Psychiatry: to describe treatments that are more procedural and invasive than general medical care within that specialty.1 Descriptions of approaches that fall within interventional psychiatry have emphasized anatomically-guided direct-to-brain...
![Why Search Data is More Powerful than Social Data [The Power of Intent-Based Marketing]](https://pintaya.ca/wp-content/uploads/2023/10/search-date-vs-social-data-scaled.jpg)
Why Search Data is More Powerful than Social Data [The Power of Intent-Based Marketing]
Search data and social data offer distinct advantages and are valuable in their own ways. However, search data is more powerful than social data in certain contexts for several reasons: Intent and Purpose of the Consumer: Search data is generated when users actively...
Recession-Proof Your Business: Digital Marketing Channels that Deliver the Highest ROI
In 2023, the global economy is experiencing a recession characterized by a sharp decline in economic activity. This downturn was primarily triggered by a combination of factors, including supply chain disruptions, rising inflation, and geopolitical tensions....
![Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]](https://pintaya.ca/wp-content/uploads/2023/09/pexels-brett-jordan-5426400-scaled.jpg)
Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]
Our favorite social media platform offers robust advertising options to businesses! Pinterest ads are an effective advertising channel for ecommerce businesses and online retailers. Pinterest Ads can be a valuable tool to drive profits if used strategically. Pinterest...
How to track revenue in GA4 for non-eCommerce transactions
In Google Analytics 4 (GA4), tracking revenue for non-eCommerce transactions involves setting up and configuring events and parameters to capture the relevant data. GA4 offers more flexibility compared to its predecessor Universal Analytics, allowing you to track...
Unlocking Business Intelligence: Harnessing the Power of Google Analytics 4
In the ever-expanding digital landscape, data has emerged as the driving force behind successful business strategies. For companies seeking to gain a competitive edge and make informed decisions, harnessing the power of data analytics is crucial. Google Analytics 4...
How to Attract Leads When You’re Selling $500,000+ Supply Chain Management Contracts
This post is about marketing and advertising Supply Chain Management Services. Services like Supply Chain Systems Consulting, Supply Chain Software Implementation. The firms we work with build out and optimize: WMS software integration, Transportation Management...
The Importance of Venture Feasibility Analysis in Business Success
Starting a new venture is an exciting yet challenging endeavor. Whether you’re launching a startup, introducing a new product line, or expanding into a new market, the initial steps you take can significantly influence your success. One of the most crucial steps in...
![Return on Ad Spend in Tourism and Hospitality [What to Expect]](https://pintaya.ca/wp-content/uploads/2024/04/target-roas-tourism-and-hospitality-scaled.jpg)
Return on Ad Spend in Tourism and Hospitality [What to Expect]
In the tourism and hospitality industry, setting a target Return on Ad Spend (ROAS) can vary based on various factors such as the type of business, target audience, seasonality, and geographical location. However, there are some general considerations to keep in mind...
Unveiling Strategic Insights: Question Prompts for SWOT Analysis Every Enterprise Can Benefit From
In the realm of strategic planning, the SWOT analysis stands as a foundational tool for assessing an organization's internal strengths and weaknesses, as well as external opportunities and threats. Whether you're a startup striving for growth or a well-established...
Maximizing Revenue: Strategic Video Marketing for Vancouver Businesses
Revenue generation is the heartbeat of any successful business. To amplify your financial success, adopting video marketing strategies can prove to be a game-changing investment. Video content not only enhances brand visibility but, when strategically executed,...
Mastering Large Budget Advertising: Strategies for Maximizing Return on Ad Spend (ROAS)
“Nothing except the mint can make money without advertising.” - Thomas Babington Macaulay In the competitive realm of advertising, having a substantial budget can be a powerful advantage. However, the key to success lies not just in the size of the budget but in the...
Modern Wargaming Techniques in Business Intelligence
Staying ahead of the competition requires more than just historical data analysis and trend prediction. Modern wargaming techniques, once the exclusive domain of military strategy, have become invaluable tools for business intelligence agencies. These techniques offer...
![Fortune 100 Companies that Have Used Narrative Marketing Correctly [8 Examples]](https://pintaya.ca/wp-content/uploads/2023/12/pexels-engin-akyurt-9899789-scaled.jpg)
Fortune 100 Companies that Have Used Narrative Marketing Correctly [8 Examples]
Numerous companies have successfully employed narrative marketing to connect with their audiences on a deeper level. Here are a few examples: Nike: "Just Do It" Campaign Nike's "Just Do It" campaign is a prime example of narrative marketing. It goes beyond promoting...
![How to Use Storytelling and Emotion in Marketing [15 To-Do’s]](https://pintaya.ca/wp-content/uploads/2023/12/narrative-landing-pages-scaled.jpg)
How to Use Storytelling and Emotion in Marketing [15 To-Do’s]
Narrative marketing is a technique most of the companies you have heard of use: Nike, Starbucks, Red Bull etc. and yet, brands can be hesitant about carving out a narrative to use in their marketing initiatives and lacing it consistently through their campaigns. Using...
Optimal Marketing Channels for Supply Chain Management Consultants
In the ever-evolving landscape of supply chain and warehouse management consulting, effective marketing is pivotal for consultants to carve a niche in a competitive market. As professionals facilitating optimization in operations, cost reduction, labor efficiency,...
The ROI of Video Marketing
Unleashing the Power of Visual Narratives In the dynamic landscape of digital marketing, where the battle for consumer attention is fierce, brands are increasingly turning to video marketing to stand out from the crowd. While product-centric advertisements have their...
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