by PINTAYA | Sep 17, 2017 | Advertising, Small Business
How to Determine the Return-On-Investment of an Advertising Campaign Before I launch an advertising campaign for a client, we have a conversation to determine some metrics that we can use to keep an eye on the return they’re seeing from their ads. This is an...
by PINTAYA | Apr 15, 2017 | Advertising, Private Healthcare
1. You’re Not Following the Rules There are strict rules with severe repercussions surrounding marketing in the medical industry. The rules are in place for a reason, mostly to protect a vulnerable audience from manipulative marketing techniques. If you don’t follow...
by PINTAYA | Mar 24, 2017 | Advertising, Private Healthcare
Medical marketing is not for the faint of heart. If you’re a doctor, a pharmacy, a retailer of medical devices, or your business caters to people with medical needs – then I’m sorry to tell you the rules of engagement for you are far more particular when it comes to...
