Interventional Psychiatry: A Marketing and Advertising Guide

Interventional Psychiatry: to describe treatments that are more procedural and invasive than general medical care within that specialty.1 Descriptions of approaches that fall within interventional psychiatry have emphasized anatomically-guided direct-to-brain treatments for major depressive disorder (MDD) such as electroconvulsive therapy (ECT) and repetitive transcranial magnetic stimulation (rTMS). There has been a veritable explosion of interest in interventional psychiatry in the last decade, but the rate of competency of trainees to deliver these treatments is understudied.– Giacobbe P, Ng E, Blumberger DM, et al. Interventional Psychiatry: An Idea Whose Time Has Come? The Canadian Journal of Psychiatry. 2021

Creating a marketing and advertising strategy for interventional psychiatry requires a thoughtful approach to reach both potential patients and referring healthcare professionals. Here’s a guide to help you develop an effective marketing plan:

Define Your Unique Selling Proposition (USP):

  1. Specialization and Expertise:
  • Highlight the unique aspects of interventional psychiatry that set your practice apart.
  • Emphasize the specialized procedures or treatments you offer.

Target Audience:

  1. Referring Professionals:
  • Build relationships with psychiatrists, psychologists, primary care physicians, and other healthcare professionals.
  • Attend medical conferences, workshops, and networking events.
  • Share educational content through newsletters, webinars, or seminars.
  1. Patients and Families:
  • Develop patient-centric content for your website and social media platforms.
  • Utilize online advertising targeting specific demographics in your area.
  • Engage in community outreach programs to increase awareness.

Online Presence:

  1. Professional Website:
  • Ensure your website is user-friendly, informative, and optimized for search engines (SEO).
  • Include patient testimonials, success stories, and educational content.
  1. Social Media:
  • Create and maintain active profiles on platforms like LinkedIn, Facebook, and Twitter.
  • Share relevant articles, success stories, and engage with your audience.
  • Consider targeted advertising on social media platforms.

Content Marketing:

  1. Blog and Articles:
  • Regularly publish blog posts and articles on your website about interventional psychiatry.
  • Address common mental health concerns and explain how your interventions can help.
  1. Educational Materials:
  • Develop brochures, pamphlets, or digital materials that explain interventional psychiatry.
  • Distribute these materials to referring professionals, community centers, and local businesses.

Networking and Partnerships:

  1. Medical Community Collaboration:
  • Collaborate with local healthcare providers, clinics, and hospitals.
  • Offer educational sessions to other healthcare professionals about interventional psychiatry.
  1. Community Involvement:
  • Sponsor or participate in local mental health events, workshops, and support groups.
  • Establish partnerships with schools, workplaces, and community organizations.

Track and Evaluate:

  1. Analytics and Feedback:
    • Use analytics tools to track the performance of your online platforms.
    • Collect patient feedback to continually improve your services.
  2. Referral Tracking:
    • Implement a system to track referrals from healthcare professionals.
    • Show appreciation to referrers through thank-you notes or small gestures.

Compliance and Ethics:

  1. Adherence to Guidelines:
    • Ensure that all marketing materials adhere to ethical and legal guidelines.
    • Highlight your commitment to patient confidentiality and care quality.

Ongoing Optimization:

  1. Adapt and Evolve:
    • Regularly reassess your marketing strategy based on performance metrics.
    • Stay informed about new developments in interventional psychiatry and adjust your messaging accordingly.

By combining traditional methods with a strong online presence and community engagement, you can effectively market your interventional psychiatry practice to both healthcare professionals and the community at large. Remember to tailor your approach based on the unique needs and characteristics of your target audience.

Recession-Proof Your Business: Digital Marketing Channels that Deliver the Highest ROI

In 2023, the global economy is experiencing a recession characterized by a sharp decline in economic activity. This downturn was primarily triggered by a combination of factors, including supply chain disruptions, rising inflation, and geopolitical tensions. Governments and central banks implemented various stimulus measures and monetary policies to mitigate the recession’s impact, ultimately leading to

Read More

Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]

Our favorite social media platform offers robust advertising options to businesses! Pinterest ads are an effective advertising channel for ecommerce businesses and online retailers. Pinterest Ads can be a valuable tool to drive profits if used strategically. Pinterest is a visual discovery platform, and it’s particularly effective for businesses in industries like fashion, home décor,

Read More

How to track revenue in GA4 for non-eCommerce transactions

In Google Analytics 4 (GA4), tracking revenue for non-eCommerce transactions involves setting up and configuring events and parameters to capture the relevant data. GA4 offers more flexibility compared to its predecessor Universal Analytics, allowing you to track various types of transactions beyond just eCommerce. Here’s a general outline of how to track revenue for non-eCommerce

Read More

How to Attract Leads When You’re Selling $500,000+ Supply Chain Management Contracts

This post is about marketing and advertising Supply Chain Management Services. Services like Supply Chain Systems Consulting, Supply Chain Software Implementation. The firms we work with build out and optimize: WMS software integration, Transportation Management Systems, Warehouse Labor Management and these days…you guessed it! A LOT of Warehouse Robotics, AI and Automation Systems. Their services

Read More

Noise Cessation and Business Intelligence Strategy

Definition: {unwanted sound considered unpleasant, loud or disruptive to hearing.} In a BI sense we’re defining noise as unwanted, data considered unpleasant, loud or disruptive to strategy. Noisy Data What does it mean to truly understand data? Is there a bridge between [measuring information] and [impacting positive change within a company]? When dealing with business

Read More

Native Ads Vs. Display Ads: What are the Differences?

For brands looking to grow their visibility and presence within the digital landscape, there are a variety of advertising options available. Two of the most widely used platforms are native ads and display ads, but what’s the difference between them? While they share similar features such as CTRs (click-through rates) and target audiences, each one

Read More

Native Advertising vs Content Marketing. What’s the difference?

The debate over native advertising versus content marketing continues to heat up as companies and publishers alike clamor for attention. Native advertising and content marketing are both essential tools in a digital marketer’s toolbox, but they serve different purposes and come with different benefits. So, what defines each? What advantages do they offer? In this

Read More

How to Use Geofencing to Boost Marketing Campaigns

Geofencing technology has revolutionized marketing strategies, allowing advertisers to easily and effectively target local audiences. With geofencing, marketers can send precise messages to targeted market segments within a specific geographical area. This type of location-based marketing strategy provides advertising campaigns with the ability to reach consumers in real time on their mobile devices for maximum

Read More

A Review of Microsoft Ads LinkedIn Industry Targeting

Microsoft recently released a new feature for LinkedIn Ads that allows advertisers to target specific industries. This is a valuable tool for B2B companies that want to reach business decision-makers on the world’s largest professional social network. In this blog post, we’ll take a closer look at how Microsoft’s industry targeting works and whether it’s

Read More

Case Study: Recruiting for a Clinical Research Organization

Using Search Engine Marketing to Recruit for Clinical Research Organizations Clinical research organizations (CROs) often struggle to find enough participants for their studies. This can lead to delays in research and increased costs. One way to help solve this problem is by using search engine marketing (SEM). SEM is a form of online advertising that

Read More

Autonomous Forklifts and Observations on Robotics and Automation in the Supply Chain Services Industry (from a Marketing Perspective)

The supply chain services industry is undergoing a major transformation thanks to the introduction of autonomous forklifts and other robotics technologies. In this blog post, we’ll take a look at how these technologies are changing the landscape of the industry and what it means for supply chain executives. We’ll also provide some observations on the

Read More

Google Ad Grant Requirements: A Checklist

The Google Ad Grant program is a powerful program for any organization that successfully applies and qualifies. It gives museums, cultural centers, health centers, educational institutes, NGO’s, charities and other organizations access to tens of thousands in free marketing dollars every month. Read more about it here. A lot goes into qualifying for a Google

Read More

6 Ways to Recession-Proof Your Marketing & Advertising

Knowing where to spend precious marketing and advertising dollars during an economic downturn can be challenging. However, with the right strategies in place, your business can come out the other end of an economic slowdown intact. In fact, by adopting the right tactics, you can actually see an increase in revenue during these rough economic

Read More

Three Crucial Digital Marketing Channels for Museums and Cultural Institutions in a Post-Covid Era

Museums and cultural institutions suffered immensely during the Covid-19 pandemic. The public health restrictions and stay home orders made it impossible for people to visit exhibits in-person. Exhibits are at their best when the audience can be fully immersed in the experience and covid made that impossible. Technology helped to a degree as some institutions

Read More

Selling Data: Information Architecture that Supports Goal Completion

A finely tuned marketing strategy does not happen by accident. Creating one requires a solid underpinning in data analytics combined with an informed and expert interpretation of data. Armed with Information Architecture (IA) that is compiled through this methodology, a marketing strategist can then creating a robust and effective content strategy that drives customer engagement

Read More

Don’t Lose [the Human] Touch: Robotics, Artificial Intelligence, Machine Learning and the Age of Automation

Automation, Robotics and Artificial Intelligence (AI) have advanced dramatically in recent years. But contrary to observations that robots and automated processes will render the human touch obsolete, these advancements have actually made human-to-human interaction more valuable than ever. Indeed the precept of Collaborative Intelligence captures the concept of how AI and robotics work together with

Read More

Data + Creativity: The Yin and Yang of Digital Marketing

A ‘cacophony of words‘ – that is how I would describe the marketing meeting I just left. There were eleven of us participating. I arrived, reports in-hand, ready to excitedly summarize the last seven days of performance and make some suggestions on where there was room to grow. Had I been the only business consultant

Read More

Building Effective Video Creative for YouTube

With 70% of global watch time happening on mobile devices, video advertising is changing at a rapid pace. Almost every aspect of consumer life is conducted on smartphones and tablets. From healthcare to finance to real estate, creative videos built for YouTube are the foundation for effective digital advertising. Creating the Right Narrative Arc for

Read More

Growing Audiences for Museums, Galleries and Cultural Centers

The past two years have been challenging for museums and cultural spaces. Shutdowns—both voluntary and compulsory—have kept museum audiences’ home and put many exhibitions on hold. Museum administrators have worked feverishly to create digital experiences to retain patrons and create new marketing channels. But the digital realm is quite different from the brick-and-mortar experience, leading

Read More

Connect with High-Calibre Consumers

During the holidays, luxury brands emerge with ubiquitous advertising. In contrast to “regular” brands, luxury brands must create an allure that justifies the premium charged for their products. Creating a luxury brand requires connecting with multiple aspects of a consumer’s psyche. Advertising must address an array of emotional and practical consumer sensibilities to create demand

Read More

Marketing Supply Chain Software & Systems

PINTAYA can help you simplify digital advertising and marketing for supply chain software and systems procurement. Responding to new, COVID-induced demand, supply chain management (SCM) offerings have to be exceptionally nimble and responsive to changing customer needs. Most SCM contracts have a relatively long sales cycle and procurement managers are under increasing pressure to select

Read More