Supply Chain Conferences Worth Attending Annually

Top Supply Chain Conferences Worth Attending

In the dynamic world of supply chain management, staying updated with the latest trends, technologies, and best practices is crucial. One of the best ways to gain insights and network with industry leaders is by attending supply chain conferences. These events provide invaluable opportunities to learn from experts, discover innovative solutions, and build connections that can drive your business forward. Here are some of the top supply chain conferences worth attending:


Location: Atlanta, Georgia
Frequency: Biennial
Organizer: MHI (Material Handling Industry)

Why Attend: MODEX is one of the largest supply chain and logistics trade shows in North America, offering a comprehensive showcase of the latest technologies and innovations in material handling, logistics, and supply chain management. The conference features over 900 exhibitors and attracts more than 30,000 attendees from various sectors, making it an excellent platform for networking and discovering cutting-edge solutions.


  • In-depth seminars and keynotes from industry leaders.
  • Hands-on demonstrations of the latest technologies and equipment.
  • Networking opportunities with professionals from around the world.
  • Educational sessions on emerging trends and best practices.

Ideal For: Supply chain professionals, logistics managers, warehouse operations managers, and anyone involved in material handling and logistics.

2. ICON (Blue Yonder’s Supply Chain & Retail Conference)

Location: Varies
Frequency: Annual
Organizer: Blue Yonder

Why Attend: ICON is Blue Yonder’s flagship conference, bringing together supply chain and retail professionals to explore the latest advancements in digital transformation. The conference offers a blend of educational sessions, hands-on training, and networking opportunities, all focused on leveraging Blue Yonder’s solutions to drive efficiency and innovation in supply chain and retail operations.


  • Expert-led sessions on supply chain optimization and retail innovation.
  • Customer case studies showcasing successful implementations of Blue Yonder solutions.
  • Hands-on labs and training sessions for practical learning.
  • Networking events to connect with peers and industry experts.

Ideal For: Supply chain and retail professionals, IT specialists, and business leaders looking to optimize their operations through digital transformation.

3. NRF 2024: Retail’s Big Show

Location: New York City, New York
Frequency: Annual
Organizer: National Retail Federation (NRF)

Why Attend: Known as “Retail’s Big Show,” NRF’s annual conference is the largest retail conference in the world, attracting tens of thousands of attendees and hundreds of exhibitors. The event is a hub for retail professionals to explore the latest trends, technologies, and strategies shaping the future of retail. With a strong focus on supply chain management, NRF 2024 offers insights into how supply chain innovations are driving retail success.


  • Keynote addresses from industry visionaries and thought leaders.
  • A vast expo hall featuring the latest retail technologies and solutions.
  • Educational sessions covering a wide range of topics, from supply chain logistics to customer experience.
  • Networking opportunities with top retail executives and supply chain experts.

Ideal For: Retail professionals, supply chain managers, technology providers, and anyone involved in the retail industry.

Other Noteworthy Supply Chain Conferences

While MODEX, ICON, and NRF’s Retail’s Big Show are among the top must-attend conferences, there are several other notable events worth considering:

  • CSCMP EDGE: Organized by the Council of Supply Chain Management Professionals, EDGE offers comprehensive education and networking opportunities for supply chain professionals.
  • ProMat: Another major event by MHI, ProMat focuses on manufacturing, distribution, and supply chain equipment and systems.
  • Gartner Supply Chain Symposium/Xpo: This conference provides strategic insights and actionable advice from Gartner’s expert analysts, tailored for supply chain leaders.


Attending supply chain conferences is an excellent way to stay ahead in this fast-evolving industry. Whether you’re looking to discover new technologies at MODEX, explore digital transformation strategies at ICON, or dive into retail innovations at NRF’s Retail’s Big Show, these events offer valuable learning and networking opportunities. Mark your calendar for these top conferences and take your supply chain knowledge and connections to the next level.

Unlocking Growth: How Media Buying Can Skyrocket Your Deal Flow

Securing a steady stream of deals is the lifeblood of growth and success. Whether you’re a startup looking to scale or an established company aiming to expand your market reach, increasing deal flow is often a top priority. Fortunately, in today’s digital age, there’s a powerful tool at your disposal: media buying. What exactly is

Read More

Return on Ad Spend in Tourism and Hospitality [What to Expect]

In the tourism and hospitality industry, setting a target Return on Ad Spend (ROAS) can vary based on various factors such as the type of business, target audience, seasonality, and geographical location. However, there are some general considerations to keep in mind when determining what to expect in terms of target ROAS: Benchmark Target ROAS

Read More

Unveiling Strategic Insights: Question Prompts for SWOT Analysis Every Enterprise Can Benefit From

In the realm of strategic planning, the SWOT analysis stands as a foundational tool for assessing an organization’s internal strengths and weaknesses, as well as external opportunities and threats. Whether you’re a startup striving for growth or a well-established corporation aiming to stay ahead of the curve, conducting a comprehensive SWOT analysis can provide invaluable

Read More

How to Use Storytelling and Emotion in Marketing [15 To-Do’s]

Narrative marketing is a technique most of the companies you have heard of use: Nike, Starbucks, Red Bull etc. and yet, brands can be hesitant about carving out a narrative to use in their marketing initiatives and lacing it consistently through their campaigns. Using storytelling and emotion in marketing assets is a powerful way to

Read More

Optimal Marketing Channels for Supply Chain Management Consultants

In the ever-evolving landscape of supply chain and warehouse management consulting, effective marketing is pivotal for consultants to carve a niche in a competitive market. As professionals facilitating optimization in operations, cost reduction, labor efficiency, client billing enhancement, and transportation management, reaching the right audience through strategic channels becomes paramount. PINTAYA has worked with leading

Read More

The ROI of Video Marketing

Unleashing the Power of Visual Narratives In the dynamic landscape of digital marketing, where the battle for consumer attention is fierce, brands are increasingly turning to video marketing to stand out from the crowd. While product-centric advertisements have their place, for brands selling an experience, video marketing is a game-changer, allowing them to craft compelling

Read More

Interventional Psychiatry: A Marketing and Advertising Guide

Interventional Psychiatry: to describe treatments that are more procedural and invasive than general medical care within that specialty.1 Descriptions of approaches that fall within interventional psychiatry have emphasized anatomically-guided direct-to-brain treatments for major depressive disorder (MDD) such as electroconvulsive therapy (ECT) and repetitive transcranial magnetic stimulation (rTMS). There has been a veritable explosion of interest in

Read More

Recession-Proof Your Business: Digital Marketing Channels that Deliver the Highest ROI

In 2023, the global economy is experiencing a recession characterized by a sharp decline in economic activity. This downturn was primarily triggered by a combination of factors, including supply chain disruptions, rising inflation, and geopolitical tensions. Governments and central banks implemented various stimulus measures and monetary policies to mitigate the recession’s impact, ultimately leading to

Read More

Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]

Our favorite social media platform offers robust advertising options to businesses! Pinterest ads are an effective advertising channel for ecommerce businesses and online retailers. Pinterest Ads can be a valuable tool to drive profits if used strategically. Pinterest is a visual discovery platform, and it’s particularly effective for businesses in industries like fashion, home décor,

Read More

How to track revenue in GA4 for non-eCommerce transactions

In Google Analytics 4 (GA4), tracking revenue for non-eCommerce transactions involves setting up and configuring events and parameters to capture the relevant data. GA4 offers more flexibility compared to its predecessor Universal Analytics, allowing you to track various types of transactions beyond just eCommerce. Here’s a general outline of how to track revenue for non-eCommerce

Read More

How to Attract Leads When You’re Selling $500,000+ Supply Chain Management Contracts

This post is about marketing and advertising Supply Chain Management Services. Services like Supply Chain Systems Consulting, Supply Chain Software Implementation. The firms we work with build out and optimize: WMS software integration, Transportation Management Systems, Warehouse Labor Management and these days…you guessed it! A LOT of Warehouse Robotics, AI and Automation Systems. Their services

Read More

Noise Cessation and Business Intelligence Strategy

Definition: {unwanted sound considered unpleasant, loud or disruptive to hearing.} In a BI sense we’re defining noise as unwanted, data considered unpleasant, loud or disruptive to strategy. Noisy Data What does it mean to truly understand data? Is there a bridge between [measuring information] and [impacting positive change within a company]? When dealing with business

Read More

Native Ads Vs. Display Ads: What are the Differences?

For brands looking to grow their visibility and presence within the digital landscape, there are a variety of advertising options available. Two of the most widely used platforms are native ads and display ads, but what’s the difference between them? While they share similar features such as CTRs (click-through rates) and target audiences, each one

Read More

Native Advertising vs Content Marketing. What’s the difference?

The debate over native advertising versus content marketing continues to heat up as companies and publishers alike clamor for attention. Native advertising and content marketing are both essential tools in a digital marketer’s toolbox, but they serve different purposes and come with different benefits. So, what defines each? What advantages do they offer? In this

Read More

How to Use Geofencing to Boost Marketing Campaigns

Geofencing technology has revolutionized marketing strategies, allowing advertisers to easily and effectively target local audiences. With geofencing, marketers can send precise messages to targeted market segments within a specific geographical area. This type of location-based marketing strategy provides advertising campaigns with the ability to reach consumers in real time on their mobile devices for maximum

Read More

A Review of Microsoft Ads LinkedIn Industry Targeting

Microsoft recently released a new feature for LinkedIn Ads that allows advertisers to target specific industries. This is a valuable tool for B2B companies that want to reach business decision-makers on the world’s largest professional social network. In this blog post, we’ll take a closer look at how Microsoft’s industry targeting works and whether it’s

Read More

Case Study: Recruiting for a Clinical Research Organization

Using Search Engine Marketing to Recruit for Clinical Research Organizations Clinical research organizations (CROs) often struggle to find enough participants for their studies. This can lead to delays in research and increased costs. One way to help solve this problem is by using search engine marketing (SEM). SEM is a form of online advertising that

Read More

Autonomous Forklifts and Observations on Robotics and Automation in the Supply Chain Services Industry (from a Marketing Perspective)

The supply chain services industry is undergoing a major transformation thanks to the introduction of autonomous forklifts and other robotics technologies. In this blog post, we’ll take a look at how these technologies are changing the landscape of the industry and what it means for supply chain executives. We’ll also provide some observations on the

Read More

Google Ad Grant Requirements: A Checklist

The Google Ad Grant program is a powerful program for any organization that successfully applies and qualifies. It gives museums, cultural centers, health centers, educational institutes, NGO’s, charities and other organizations access to tens of thousands in free marketing dollars every month. Read more about it here. A lot goes into qualifying for a Google

Read More

6 Ways to Recession-Proof Your Marketing & Advertising

Knowing where to spend precious marketing and advertising dollars during an economic downturn can be challenging. However, with the right strategies in place, your business can come out the other end of an economic slowdown intact. In fact, by adopting the right tactics, you can actually see an increase in revenue during these rough economic

Read More

Three Crucial Digital Marketing Channels for Museums and Cultural Institutions in a Post-Covid Era

Museums and cultural institutions suffered immensely during the Covid-19 pandemic. The public health restrictions and stay home orders made it impossible for people to visit exhibits in-person. Exhibits are at their best when the audience can be fully immersed in the experience and covid made that impossible. Technology helped to a degree as some institutions

Read More

Selling Data: Information Architecture that Supports Goal Completion

A finely tuned marketing strategy does not happen by accident. Creating one requires a solid underpinning in data analytics combined with an informed and expert interpretation of data. Armed with Information Architecture (IA) that is compiled through this methodology, a marketing strategist can then creating a robust and effective content strategy that drives customer engagement

Read More

Don’t Lose [the Human] Touch: Robotics, Artificial Intelligence, Machine Learning and the Age of Automation

Automation, Robotics and Artificial Intelligence (AI) have advanced dramatically in recent years. But contrary to observations that robots and automated processes will render the human touch obsolete, these advancements have actually made human-to-human interaction more valuable than ever. Indeed the precept of Collaborative Intelligence captures the concept of how AI and robotics work together with

Read More

Data + Creativity: The Yin and Yang of Digital Marketing

A ‘cacophony of words‘ – that is how I would describe the marketing meeting I just left. There were eleven of us participating. I arrived, reports in-hand, ready to excitedly summarize the last seven days of performance and make some suggestions on where there was room to grow. Had I been the only business consultant

Read More

Building Effective Video Creative for YouTube

With 70% of global watch time happening on mobile devices, video advertising is changing at a rapid pace. Almost every aspect of consumer life is conducted on smartphones and tablets. From healthcare to finance to real estate, creative videos built for YouTube are the foundation for effective digital advertising. Creating the Right Narrative Arc for

Read More

Growing Audiences for Museums, Galleries and Cultural Centers

The past two years have been challenging for museums and cultural spaces. Shutdowns—both voluntary and compulsory—have kept museum audiences’ home and put many exhibitions on hold. Museum administrators have worked feverishly to create digital experiences to retain patrons and create new marketing channels. But the digital realm is quite different from the brick-and-mortar experience, leading

Read More

Connect with High-Calibre Consumers

During the holidays, luxury brands emerge with ubiquitous advertising. In contrast to “regular” brands, luxury brands must create an allure that justifies the premium charged for their products. Creating a luxury brand requires connecting with multiple aspects of a consumer’s psyche. Advertising must address an array of emotional and practical consumer sensibilities to create demand

Read More

Marketing Supply Chain Software & Systems

PINTAYA can help you simplify digital advertising and marketing for supply chain software and systems procurement. Responding to new, COVID-induced demand, supply chain management (SCM) offerings have to be exceptionally nimble and responsive to changing customer needs. Most SCM contracts have a relatively long sales cycle and procurement managers are under increasing pressure to select

Read More

How to Monopolize Market Share Through Digital Advertising

Mastering the art of digital advertising is paramount to monopolizing market share. With the right strategies, businesses can carve out a larger and larger slice of the market and solidify their dominance. Here’s how to effectively utilize digital advertising to seize market share and establish your brand as a leader in your industry. Mastering the

Read More

Maximizing Revenue: Strategic Video Marketing for Vancouver Businesses

Revenue generation is the heartbeat of any successful business. To amplify your financial success, adopting video marketing strategies can prove to be a game-changing investment. Video content not only enhances brand visibility but, when strategically executed, becomes a potent tool for driving conversions and boosting revenue. The Revenue-Boosting Power of Video Marketing: Video marketing is

Read More