spotlight

Introducing Pintaya’s Digital Asset Valuation Service As more of our clients grow, expand, or prepare for acquisition, one question keeps coming up:“What are our digital assets actually worth?” Whether you’re preparing to sell your business, merge with another, or...

Why Standard Analytics Isn’t Enough For most businesses—whether you’re an SMB or a larger enterprise—tools like Google Analytics and Similarweb are essential. They deliver the numbers you need: traffic volume, bounce rates, conversions, and even competitor benchmarks....

In a world saturated with polished brand campaigns and AI-generated everything, what stands out most is authenticity. That’s where user-generated content (UGC) comes in. Whether it’s a customer testimonial, an unboxing video, or a social media post showing off your...

In a digital landscape where efficiency is everything and return on ad spend (ROAS) is king, AI Advertising is reshaping the way top-tier brands and marketers drive performance across all major channels. By dramatically reducing overhead and unlocking smarter, faster...

If you're pouring money into digital ads but not seeing consistent returns, the problem might not be your product — it might be your audience targeting. That’s where intent-based advertising comes in. Unlike broad awareness campaigns that hope to catch attention,...

Google Marketing Live 2025 introduced powerful innovations aimed at reshaping how media buyers plan, manage, and optimize campaigns across the Google Ads network. Two standout updates—AI Max for Search and Channel Performance Reporting for Performance Max (PMAX)—are...

The AI Content Visibility Playbook How to Get Your Website Referenced by ChatGPT & Generative AI Tools As AI tools like ChatGPT become essential tools for consumers and businesses alike, it's no surprise that brands are asking: "How do I get ChatGPT to mention my...

Maximizing ROAS Through Thorough Digital Ad Account AuditingWhere Are You Leaking Ad Dollars? If you're spending thousands (or tens of thousands) each month on digital ads, but you're not auditing your account regularly, you're probably leaking ad dollars. Whether...

With the rollout of Google Analytics 4 (GA4), marketers in both Canada and the U.S. are navigating a new reporting landscape. Whether you're spending on Meta Ads, Google Ads, Programmatic, or YouTube, GA4 offers new tools to measure the performance of media buying...

YouTube is one of the most powerful platforms for building brand awareness, establishing credibility, and driving real engagement—especially for businesses in competitive or trust-dependent industries like healthcare, education, or professional services. With over 2...