spotlight

Where Does User-Generated Content Fit Into Your Marketing Strategy?

by | July 18, 2025 | Advertising | 0 Comments

In a world saturated with polished brand campaigns and AI-generated everything, what stands out most is authenticity. That’s where user-generated content (UGC) comes in. Whether it’s a customer testimonial, an unboxing video, or a social media post showing off your...
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AI Advertising: The Future of Scalable, Profitable Media Buying

by | June 30, 2025 | Advertising | 0 Comments

In a digital landscape where efficiency is everything and return on ad spend (ROAS) is king, AI Advertising is reshaping the way top-tier brands and marketers drive performance across all major channels. By dramatically reducing overhead and unlocking smarter, faster...
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Why Intent-Based Advertising Always Wins on ROAS

by | June 21, 2025 | Advertising | 0 Comments

If you're pouring money into digital ads but not seeing consistent returns, the problem might not be your product — it might be your audience targeting. That’s where intent-based advertising comes in. Unlike broad awareness campaigns that hope to catch attention,...
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AI-Max and PMAX Channel Reporting: Major Take-Away’s from Google Marketing Live 2025

by | May 22, 2025 | Advertising | 0 Comments

Google Marketing Live 2025 introduced powerful innovations aimed at reshaping how media buyers plan, manage, and optimize campaigns across the Google Ads network. Two standout updates—AI Max for Search and Channel Performance Reporting for Performance Max (PMAX)—are...
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Optimizing for AI Search: How to Get ChatGPT to Reference Your Website

by | April 22, 2025 | Advertising | 0 Comments

The AI Content Visibility Playbook How to Get Your Website Referenced by ChatGPT & Generative AI Tools As AI tools like ChatGPT become essential tools for consumers and businesses alike, it's no surprise that brands are asking: "How do I get ChatGPT to mention my...
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Where Are You Leaking Ad Dollars? Maximizing ROAS Through Rigorous Digital Ad Account Auditing

by | April 11, 2025 | Advertising | 0 Comments

Maximizing ROAS Through Thorough Digital Ad Account AuditingWhere Are You Leaking Ad Dollars? If you're spending thousands (or tens of thousands) each month on digital ads, but you're not auditing your account regularly, you're probably leaking ad dollars. Whether...
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The KPIs That Are the Most Helpful to Monitor in GA4 for Media Buying Performance

by | April 3, 2025 | Advertising | 0 Comments

With the rollout of Google Analytics 4 (GA4), marketers in both Canada and the U.S. are navigating a new reporting landscape. Whether you're spending on Meta Ads, Google Ads, Programmatic, or YouTube, GA4 offers new tools to measure the performance of media buying...
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How to Approach YouTube Video Ads to Improve Brand Awareness, Credibility, and Engagement

by | April 2, 2025 | Advertising | 0 Comments

YouTube is one of the most powerful platforms for building brand awareness, establishing credibility, and driving real engagement—especially for businesses in competitive or trust-dependent industries like healthcare, education, or professional services. With over 2...
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How to Leverage Artificial Intelligence to Bolster Your Advertising Efforts (ROAS)

by | March 14, 2025 | Advertising | 0 Comments

Artificial intelligence (AI) is revolutionizing advertising by enhancing targeting, automating optimization, and refining ad creatives. Businesses that leverage AI can significantly improve ad performance, reduce costs, and increase conversions. Here’s how you can...
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Does Digital Advertising Drive Profits in Film and Television in 2025?

by | February 7, 2025 | Advertising | 0 Comments

Yes, digital marketing plays a crucial role in film and television promotion in 2025. The landscape has evolved significantly, with studios and streaming platforms relying heavily on data-driven strategies, targeted advertising, and viral social media campaigns to...
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About Us

PINTAYA is a international marketing and business intelligence firm based in Vancouver, British Columbia, Canada. It was founded on the belief that marketing should be a transparent and results-oriented initiative that prioritizes the best interests of the client at all times. PINTAYA’s only agenda is to use our knowledge of marketing and intelligence analysis to grow businesses.

Top 3 Sessions from PPC Hero’s Live Summit

Top 3 Sessions from PPC Hero’s Live Summit

Sep 5, 2016 |

On March 16th 2016 PPC Hero held a day long live summit on PPC. The summit featured 7 sessions from the writers behind PPC Hero. I attended the summit and thoroughly enjoyed the event and found it to be an informative source of strategies I can directly implement on...

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