spotlight

How to Value a Website During a Business Transition

by PINTAYA | October 7, 2025 | Advertising | 0 Comments

Introducing Pintaya’s Digital Asset Valuation Service As more of our clients grow, expand, or prepare for acquisition, one question keeps coming up:“What are our digital assets actually worth?” Whether you’re preparing to sell your business, merge with another, or...

Microsoft Clarity: A Must-Have Analytics Tool for SMBs and Enterprises

by PINTAYA | September 25, 2025 | Advertising | 0 Comments

Why Standard Analytics Isn’t Enough For most businesses—whether you’re an SMB or a larger enterprise—tools like Google Analytics and Similarweb are essential. They deliver the numbers you need: traffic volume, bounce rates, conversions, and even competitor benchmarks....

Where Does User-Generated Content Fit Into Your Marketing Strategy?

by PINTAYA | July 18, 2025 | Advertising | 0 Comments

In a world saturated with polished brand campaigns and AI-generated everything, what stands out most is authenticity. That’s where user-generated content (UGC) comes in. Whether it’s a customer testimonial, an unboxing video, or a social media post showing off your...

AI Advertising: The Future of Scalable, Profitable Media Buying

by PINTAYA | June 30, 2025 | Advertising | 0 Comments

In a digital landscape where efficiency is everything and return on ad spend (ROAS) is king, AI Advertising is reshaping the way top-tier brands and marketers drive performance across all major channels. By dramatically reducing overhead and unlocking smarter, faster...

Why Intent-Based Advertising Always Wins on ROAS

by PINTAYA | June 21, 2025 | Advertising | 0 Comments

If you're pouring money into digital ads but not seeing consistent returns, the problem might not be your product — it might be your audience targeting. That’s where intent-based advertising comes in. Unlike broad awareness campaigns that hope to catch attention,...

AI-Max and PMAX Channel Reporting: Major Take-Away’s from Google Marketing Live 2025

by PINTAYA | May 22, 2025 | Advertising | 0 Comments

Google Marketing Live 2025 introduced powerful innovations aimed at reshaping how media buyers plan, manage, and optimize campaigns across the Google Ads network. Two standout updates—AI Max for Search and Channel Performance Reporting for Performance Max (PMAX)—are...

Optimizing for AI Search: How to Get ChatGPT to Reference Your Website

by PINTAYA | April 22, 2025 | Advertising | 0 Comments

The AI Content Visibility Playbook How to Get Your Website Referenced by ChatGPT & Generative AI Tools As AI tools like ChatGPT become essential tools for consumers and businesses alike, it's no surprise that brands are asking: "How do I get ChatGPT to mention my...

Where Are You Leaking Ad Dollars? Maximizing ROAS Through Rigorous Digital Ad Account Auditing

by PINTAYA | April 11, 2025 | Advertising | 0 Comments

Maximizing ROAS Through Thorough Digital Ad Account AuditingWhere Are You Leaking Ad Dollars? If you're spending thousands (or tens of thousands) each month on digital ads, but you're not auditing your account regularly, you're probably leaking ad dollars. Whether...

The KPIs That Are the Most Helpful to Monitor in GA4 for Media Buying Performance

by PINTAYA | April 3, 2025 | Advertising | 0 Comments

With the rollout of Google Analytics 4 (GA4), marketers in both Canada and the U.S. are navigating a new reporting landscape. Whether you're spending on Meta Ads, Google Ads, Programmatic, or YouTube, GA4 offers new tools to measure the performance of media buying...

How to Approach YouTube Video Ads to Improve Brand Awareness, Credibility, and Engagement

by PINTAYA | April 2, 2025 | Advertising | 0 Comments

YouTube is one of the most powerful platforms for building brand awareness, establishing credibility, and driving real engagement—especially for businesses in competitive or trust-dependent industries like healthcare, education, or professional services. With over 2...

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About Us

PINTAYA is a international marketing and business intelligence firm based in Vancouver, British Columbia, Canada. It was founded on the belief that marketing should be a transparent and results-oriented initiative that prioritizes the best interests of the client at all times. PINTAYA’s only agenda is to use our knowledge of marketing and intelligence analysis to grow businesses.

Latest Post

How to Value a Website During a Business Transition

How to Prevent Online Reviews from Ruining Your Business

Oct 13, 2016 | Public Relations, Search Engine Optimization, Small Business, Social Media Marketing, Startups

Online Reviews Are No Longer Optional for Businesses I live in a very small town of boutique shops. The economy in town is interesting. There are some old bakeries and coffee shops that always have line-ups out the door. New businesses, however, tend to struggle in...

UTM Codes: The Key to Successful Offline Marketing

Oct 7, 2016 | Advertising, Public Relations, Small Business, Social Media Marketing, Startups

Gather Data from Your Offline Marketing With UTM Codes If you know what a UTM Code is you’re smarter than I was when I first encountered them. I know this article looks like there’s a lot of text to read but you can skim the headers and look at the pictures to get the...

How to Run a Successful Crowdfunding Campaign

Sep 30, 2016 | Advertising, Small Business, Social Media Marketing, Startups

Crowdfunding – it’s quickly taken over as many startups primary fundraising strategy. But with this phenomenon crowdfunding has become an increasingly competitive arena for startups and small businesses. In 2016, less than 64% of projects launched on crowdfunding...

5 Things We Have Learned From Consulting for Start Ups

Sep 8, 2016 | Small Business, Startups

Startups are one of my favorite client types to work with. They’re small and dynamic, ever-evolving and made up of real people with a vision to revolutionize a niche market. They’re also an absolutely fascinating case study to learn from when it comes to...

Six Money Saving and Money Raising Tips for Startups

Sep 5, 2016 | Small Business, Startups

Don’t Be Too Confident These days everyone with an idea thinks they have something worth millions. I know it sounds harsh but it’s true. I don’t want to start this listicle (that's list-article) out on a down note but this is absolutely my number one “money...

Top 3 Sessions from PPC Hero’s Live Summit

Sep 5, 2016 | Advertising

On March 16th 2016 PPC Hero held a day long live summit on PPC. The summit featured 7 sessions from the writers behind PPC Hero. I attended the summit and thoroughly enjoyed the event and found it to be an informative source of strategies I can directly implement on...

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