spotlight
Selling Peace of Mind: Advocating a Non-Predatory Approach to Mental Health Marketing
The mental health field is fraught with controversy and debate. A significant point of contention is the role of marketing and advertising about mental health. Critics charge that marketing and advertising prey on people's vulnerabilities, exploiting them for profit....
The Silver Bullet of Digital Marketing for Museums and Cultural Centers
We all know that the internet is a powerful tool, but when it comes to marketing for museums and cultural centers, it can feel like there are a million moving parts. How do you determine what will work best for your institution? Where do you even start? The good news...
Autonomous Forklifts and Observations on Robotics and Automation in the Supply Chain Services Industry (from a Marketing Perspective)
The supply chain services industry is undergoing a major transformation thanks to the introduction of autonomous forklifts and other robotics technologies. In this blog post, we'll take a look at how these technologies are changing the landscape of the industry and...
Google Ad Grant Requirements: A Checklist
The Google Ad Grant program is a powerful program for any organization that successfully applies and qualifies. It gives museums, cultural centers, health centers, educational institutes, NGO's, charities and other organizations access to tens of thousands in free...
6 Ways to Recession-Proof Your Marketing & Advertising
Knowing where to spend precious marketing and advertising dollars during an economic downturn can be challenging. However, with the right strategies in place, your business can come out the other end of an economic slowdown intact. In fact, by adopting the right...
5 Keyword Analysis Techniques to Help with SEO and Content Optimization
If you’re in the business of selling a product or service online, then you probably know that your success largely hinges on how well you can optimize your content for search engines. This is where keywords come in. Keywords are search engine jargon for the words or...
Three Crucial Digital Marketing Channels for Museums and Cultural Institutions in a Post-Covid Era
Museums and cultural institutions suffered immensely during the Covid-19 pandemic. The public health restrictions and stay home orders made it impossible for people to visit exhibits in-person. Exhibits are at their best when the audience can be fully immersed in the...
Rich in Discretion: Here’s what high caliber patients are looking for from private healthcare providers
Quality of care, discretion, and a transformative experience - that is what prospective patients are looking for when they shop for Private Healthcare Providers. What does the future look like for the private healthcare sector? The popularity of private healthcare is...
The Business of Psychedelics: The Art and Science of Marketing in the Mental Healthcare Space
Pintaya has over a decade working in the healthcare advertising space. We have worked with a spectrum of clients from medical device manufacturers, pharmaceutical producers, health authorities and both inpatient and outpatient treatment facilities. Relevant to todays...
Selling Data: Information Architecture that Supports Goal Completion
A finely tuned marketing strategy does not happen by accident. Creating one requires a solid underpinning in data analytics combined with an informed and expert interpretation of data. Armed with Information Architecture (IA) that is compiled through this methodology,...
Hospitality Marketing Techniques that Increase Profitability and Guest Retention
As the hospitality sector continues to evolve and guest expectations increase, luxury hotels must be proactive in their marketing efforts if they want to remain competitive. From strategic investments in analytics tools to engaging through social media channels, there...
Native Ads Vs. Display Ads: What are the Differences?
For brands looking to grow their visibility and presence within the digital landscape, there are a variety of advertising options available. Two of the most widely used platforms are native ads and display ads, but what’s the difference between them? While they share...
Native Advertising vs Content Marketing. What’s the difference?
The debate over native advertising versus content marketing continues to heat up as companies and publishers alike clamor for attention. Native advertising and content marketing are both essential tools in a digital marketer's toolbox, but they serve different...
How to Use Geofencing to Boost Marketing Campaigns
Geofencing technology has revolutionized marketing strategies, allowing advertisers to easily and effectively target local audiences. With geofencing, marketers can send precise messages to targeted market segments within a specific geographical area. This type of...
10 Covert Defaults in Google Ads That Make You Spend More and Lower Your Account ROI
Google Ads is a powerful tool for businesses looking to drive revenue. However, its default settings can often lead to increased spending and lower ROI if not carefully managed. Here are ten sneaky defaults you should be aware of and adjust to ensure your campaigns...
A Review of Microsoft Ads LinkedIn Industry Targeting
Microsoft recently released a new feature for LinkedIn Ads that allows advertisers to target specific industries. This is a valuable tool for B2B companies that want to reach business decision-makers on the world's largest professional social network. In this blog...
Competitive Intelligence Strategies that are Easier to Implement than they Sound
To be successful, businesses need to be proactive in their approach to competitive intelligence. This means they need to understand what strategies their competitors are using and be prepared to respond accordingly. However, this can be easier said than done....
Case Study: Recruiting for a Clinical Research Organization
Using Search Engine Marketing to Recruit for Clinical Research Organizations Clinical research organizations (CROs) often struggle to find enough participants for their studies. This can lead to delays in research and increased costs. One way to help solve this...
![What Marketing and Business Intelligence Tasks Can We Outsource to Automation and AI? [Examples Included]](https://pintaya.ca/wp-content/uploads/2023/02/pexels-tara-winstead-8386434-scaled.jpg)
What Marketing and Business Intelligence Tasks Can We Outsource to Automation and AI? [Examples Included]
We are in the age of automation and artificial intelligence (AI). With so many advancements in these technologies, it's only natural to wonder what tasks we can outsource to them in our businesses with the hope of freeing up more time for strategic thinking and human...
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