spotlight
Noise Cessation and Business Intelligence Strategy
Definition: {unwanted sound considered unpleasant, loud or disruptive to hearing.} In a BI sense we're defining noise as unwanted, data considered unpleasant, loud or disruptive to strategy. Noisy Data What does it mean to truly understand data? Is there a bridge...
Hospitality Marketing Techniques that Increase Profitability and Guest Retention
As the hospitality sector continues to evolve and guest expectations increase, luxury hotels must be proactive in their marketing efforts if they want to remain competitive. From strategic investments in analytics tools to engaging through social media channels, there...
Native Ads Vs. Display Ads: What are the Differences?
For brands looking to grow their visibility and presence within the digital landscape, there are a variety of advertising options available. Two of the most widely used platforms are native ads and display ads, but what’s the difference between them? While they share...
Native Advertising vs Content Marketing. What’s the difference?
The debate over native advertising versus content marketing continues to heat up as companies and publishers alike clamor for attention. Native advertising and content marketing are both essential tools in a digital marketer's toolbox, but they serve different...
How to Use Geofencing to Boost Marketing Campaigns
Geofencing technology has revolutionized marketing strategies, allowing advertisers to easily and effectively target local audiences. With geofencing, marketers can send precise messages to targeted market segments within a specific geographical area. This type of...
10 Covert Defaults in Google Ads That Make You Spend More and Lower Your Account ROI
Google Ads is a powerful tool for businesses looking to drive revenue. However, its default settings can often lead to increased spending and lower ROI if not carefully managed. Here are ten sneaky defaults you should be aware of and adjust to ensure your campaigns...
A Review of Microsoft Ads LinkedIn Industry Targeting
Microsoft recently released a new feature for LinkedIn Ads that allows advertisers to target specific industries. This is a valuable tool for B2B companies that want to reach business decision-makers on the world's largest professional social network. In this blog...
Competitive Intelligence Strategies that are Easier to Implement than they Sound
To be successful, businesses need to be proactive in their approach to competitive intelligence. This means they need to understand what strategies their competitors are using and be prepared to respond accordingly. However, this can be easier said than done....
Case Study: Recruiting for a Clinical Research Organization
Using Search Engine Marketing to Recruit for Clinical Research Organizations Clinical research organizations (CROs) often struggle to find enough participants for their studies. This can lead to delays in research and increased costs. One way to help solve this...
![What Marketing and Business Intelligence Tasks Can We Outsource to Automation and AI? [Examples Included]](https://pintaya.ca/wp-content/uploads/2023/02/pexels-tara-winstead-8386434-scaled.jpg)
What Marketing and Business Intelligence Tasks Can We Outsource to Automation and AI? [Examples Included]
We are in the age of automation and artificial intelligence (AI). With so many advancements in these technologies, it's only natural to wonder what tasks we can outsource to them in our businesses with the hope of freeing up more time for strategic thinking and human...
Interventional Psychiatry: A Marketing and Advertising Guide
Interventional Psychiatry: to describe treatments that are more procedural and invasive than general medical care within that specialty.1Â Descriptions of approaches that fall within interventional psychiatry have emphasized anatomically-guided direct-to-brain...
![Why Search Data is More Powerful than Social Data [The Power of Intent-Based Marketing]](https://pintaya.ca/wp-content/uploads/2023/10/search-date-vs-social-data-scaled.jpg)
Why Search Data is More Powerful than Social Data [The Power of Intent-Based Marketing]
Search data and social data offer distinct advantages and are valuable in their own ways. However, search data is more powerful than social data in certain contexts for several reasons: Intent and Purpose of the Consumer: Search data is generated when users actively...
Recession-Proof Your Business: Digital Marketing Channels that Deliver the Highest ROI
In 2023, the global economy is experiencing a recession characterized by a sharp decline in economic activity. This downturn was primarily triggered by a combination of factors, including supply chain disruptions, rising inflation, and geopolitical tensions....
![Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]](https://pintaya.ca/wp-content/uploads/2023/09/pexels-brett-jordan-5426400-scaled.jpg)
Pinterest Ads: When and How to Use them to Drive Profits [16 Steps]
Our favorite social media platform offers robust advertising options to businesses! Pinterest ads are an effective advertising channel for ecommerce businesses and online retailers. Pinterest Ads can be a valuable tool to drive profits if used strategically. Pinterest...
How to track revenue in GA4 for non-eCommerce transactions
In Google Analytics 4 (GA4), tracking revenue for non-eCommerce transactions involves setting up and configuring events and parameters to capture the relevant data. GA4 offers more flexibility compared to its predecessor Universal Analytics, allowing you to track...
Unlocking Business Intelligence: Harnessing the Power of Google Analytics 4
In the ever-expanding digital landscape, data has emerged as the driving force behind successful business strategies. For companies seeking to gain a competitive edge and make informed decisions, harnessing the power of data analytics is crucial. Google Analytics 4...
How to Attract Leads When You’re Selling $500,000+ Supply Chain Management Contracts
This post is about marketing and advertising Supply Chain Management Services. Services like Supply Chain Systems Consulting, Supply Chain Software Implementation. The firms we work with build out and optimize: WMS software integration, Transportation Management...
The Importance of Venture Feasibility Analysis in Business Success
Starting a new venture is an exciting yet challenging endeavor. Whether you’re launching a startup, introducing a new product line, or expanding into a new market, the initial steps you take can significantly influence your success. One of the most crucial steps in...
Noise Cessation and Business Intelligence Strategy
Definition: {unwanted sound considered unpleasant, loud or disruptive to hearing.} In a BI sense we're defining noise as unwanted, data considered unpleasant, loud or disruptive to strategy. Noisy Data What does it mean to truly understand data? Is there a bridge...
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