spotlight
The Business of Psychedelics: The Art and Science of Marketing in the Mental Healthcare Space
Pintaya has over a decade working in the healthcare advertising space. We have worked with a spectrum of clients from medical device manufacturers, pharmaceutical producers, health authorities and both inpatient and outpatient treatment facilities. Relevant to todays...
Selling Data: Information Architecture that Supports Goal Completion
A finely tuned marketing strategy does not happen by accident. Creating one requires a solid underpinning in data analytics combined with an informed and expert interpretation of data. Armed with Information Architecture (IA) that is compiled through this methodology,...
![Don’t Lose [the Human] Touch: Robotics, Artificial Intelligence, Machine Learning and the Age of Automation](https://pintaya.ca/wp-content/uploads/2022/06/pexels-pavel-danilyuk-8439095-scaled.jpg)
Don’t Lose [the Human] Touch: Robotics, Artificial Intelligence, Machine Learning and the Age of Automation
Automation, Robotics and Artificial Intelligence (AI) have advanced dramatically in recent years. But contrary to observations that robots and automated processes will render the human touch obsolete, these advancements have actually made human-to-human interaction...
Data + Creativity: The Yin and Yang of Digital Marketing
A 'cacophony of words' - that is how I would describe the marketing meeting I just left. There were eleven of us participating. I arrived, reports in-hand, ready to excitedly summarize the last seven days of performance and make some suggestions on where there was...
Social Media Marketing: The Far from the ‘Madding Crowd’ Strategy
In Praise of Social Media Strategies that Elevate Your Business Above 'the Madding Crowd' Definition of madding: acting in a frenzied manner —usually used in the phrase madding crowd to denote especially the crowded world of human activity and strife:...
Building Effective Video Creative for YouTube
With 70% of global watch time happening on mobile devices, video advertising is changing at a rapid pace. Almost every aspect of consumer life is conducted on smartphones and tablets. From healthcare to finance to real estate, creative videos built for YouTube are the...
Four Types of Cognitive Bias in Marketing Data Analysis (And How to Watch Out for Them in Your Own Thinking)
What Does it Mean to be 'Marketing-Minded'? Despite the desire for objectivity given all of the facts we work with; there are processes in data analytics that cannot escape some degree of subjectivity on the analyst’s part. As data analysts, it is our job is to...
Growing Audiences for Museums, Galleries and Cultural Centers
The past two years have been challenging for museums and cultural spaces. Shutdowns—both voluntary and compulsory—have kept museum audiences’ home and put many exhibitions on hold. Museum administrators have worked feverishly to create digital experiences to retain...
Connect with High-Calibre Consumers
During the holidays, luxury brands emerge with ubiquitous advertising. In contrast to “regular” brands, luxury brands must create an allure that justifies the premium charged for their products. Creating a luxury brand requires connecting with multiple aspects of a...
Marketing Supply Chain Software & Systems
PINTAYA can help you simplify digital advertising and marketing for supply chain software and systems procurement. Responding to new, COVID-induced demand, supply chain management (SCM) offerings have to be exceptionally nimble and responsive to changing customer...
Case Study: Recruiting for a Clinical Research Organization
Using Search Engine Marketing to Recruit for Clinical Research Organizations Clinical research organizations (CROs) often struggle to find enough participants for their studies. This can lead to delays in research and increased costs. One way to help solve this...
![What Marketing and Business Intelligence Tasks Can We Outsource to Automation and AI? [Examples Included]](https://pintaya.ca/wp-content/uploads/2023/02/pexels-tara-winstead-8386434-scaled.jpg)
What Marketing and Business Intelligence Tasks Can We Outsource to Automation and AI? [Examples Included]
We are in the age of automation and artificial intelligence (AI). With so many advancements in these technologies, it's only natural to wonder what tasks we can outsource to them in our businesses with the hope of freeing up more time for strategic thinking and human...
Selling Peace of Mind: Advocating a Non-Predatory Approach to Mental Health Marketing
The mental health field is fraught with controversy and debate. A significant point of contention is the role of marketing and advertising about mental health. Critics charge that marketing and advertising prey on people's vulnerabilities, exploiting them for profit....
The Silver Bullet of Digital Marketing for Museums and Cultural Centers
We all know that the internet is a powerful tool, but when it comes to marketing for museums and cultural centers, it can feel like there are a million moving parts. How do you determine what will work best for your institution? Where do you even start? The good news...
Autonomous Forklifts and Observations on Robotics and Automation in the Supply Chain Services Industry (from a Marketing Perspective)
The supply chain services industry is undergoing a major transformation thanks to the introduction of autonomous forklifts and other robotics technologies. In this blog post, we'll take a look at how these technologies are changing the landscape of the industry and...
Google Ad Grant Requirements: A Checklist
The Google Ad Grant program is a powerful program for any organization that successfully applies and qualifies. It gives museums, cultural centers, health centers, educational institutes, NGO's, charities and other organizations access to tens of thousands in free...
6 Ways to Recession-Proof Your Marketing & Advertising
Knowing where to spend precious marketing and advertising dollars during an economic downturn can be challenging. However, with the right strategies in place, your business can come out the other end of an economic slowdown intact. In fact, by adopting the right...
5 Keyword Analysis Techniques to Help with SEO and Content Optimization
If you’re in the business of selling a product or service online, then you probably know that your success largely hinges on how well you can optimize your content for search engines. This is where keywords come in. Keywords are search engine jargon for the words or...
Three Crucial Digital Marketing Channels for Museums and Cultural Institutions in a Post-Covid Era
Museums and cultural institutions suffered immensely during the Covid-19 pandemic. The public health restrictions and stay home orders made it impossible for people to visit exhibits in-person. Exhibits are at their best when the audience can be fully immersed in the...
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