spotlight
Top 3 Sessions from PPC Hero’s Live Summit
On March 16th 2016 PPC Hero held a day long live summit on PPC. The summit featured 7 sessions from the writers behind PPC Hero. I attended the summit and thoroughly enjoyed the event and found it to be an informative source of strategies I can directly implement on...
Understanding the Luxury Consumer in 2021
In the product realm, the word “luxury” has become difficult to pin down. In the past, manufacturers adopted the word to distinguish more expensive products from their affordable counterparts. True luxury products were distinguished by having attributes like being...
Guest Blog on Small Business BC is Live!
Five Tips for Reaching More Customers with Google Adwords In a few short years, Google AdWords has become the largest online advertising network in the world. It offers an incredibly powerful tool for small businesses to get noticed online, with a friendly learning...
Lessons We’ve Learned Advertising Ketamine Treatment for Doctors Across the United States
Advertising Ketamine Treatment Ketamine. It’s all over every medical news site and every MD is blogging about it as a new treatment for depression. The case studies show it’s effective for the treatment of depression, anxiety, OCD, PTSD, and can even help alleviate...
Return-On-Investment: Facebook Ads vs. Google Adwords
How to Determine the Return-On-Investment of an Advertising Campaign Before I launch an advertising campaign for a client, we have a conversation to determine some metrics that we can use to keep an eye on the return they're seeing from their ads. This is an important...
Pay Attention to These 3 Areas of Your Account When Advertising Specialized Medical Treatments
Pintaya Consulting Focuses on Medical Advertising Because Pintaya Consulting manages quite a few medical advertising campaigns. Over the years we’ve been able to compile some helpful observations about what strategies deliver our clients the best results. There are...
Three Reasons Your Medical Marketing Campaign isn’t Delivering a High ROI
1. You’re Not Following the Rules There are strict rules with severe repercussions surrounding marketing in the medical industry. The rules are in place for a reason, mostly to protect a vulnerable audience from manipulative marketing techniques. If you don’t follow...
Medical Marketing: How to Survive and Thrive in this Delicate, Highly-Regulated Niche
Medical marketing is not for the faint of heart. If you’re a doctor, a pharmacy, a retailer of medical devices, or your business caters to people with medical needs – then I’m sorry to tell you the rules of engagement for you are far more particular when it comes to...
How to Prevent Online Reviews from Ruining Your Business
Online Reviews Are No Longer Optional for Businesses I live in a very small town of boutique shops. The economy in town is interesting. There are some old bakeries and coffee shops that always have line-ups out the door. New businesses, however, tend to struggle in...
UTM Codes: The Key to Successful Offline Marketing
Gather Data from Your Offline Marketing With UTM Codes If you know what a UTM Code is you’re smarter than I was when I first encountered them. I know this article looks like there’s a lot of text to read but you can skim the headers and look at the pictures to get the...
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