spotlight
5 Things We Have Learned From Consulting for Start Ups
Startups are one of my favorite client types to work with. They’re small and dynamic, ever-evolving and made up of real people with a vision to revolutionize a niche market. They’re also an absolutely fascinating case study to learn from when it comes to...
Six Money Saving and Money Raising Tips for Startups
Don’t Be Too Confident These days everyone with an idea thinks they have something worth millions. I know it sounds harsh but it’s true. I don’t want to start this listicle (that's list-article) out on a down note but this is absolutely my number one “money...
Top 3 Sessions from PPC Hero’s Live Summit
On March 16th 2016 PPC Hero held a day long live summit on PPC. The summit featured 7 sessions from the writers behind PPC Hero. I attended the summit and thoroughly enjoyed the event and found it to be an informative source of strategies I can directly implement on...
Connect with High-Calibre Consumers
During the holidays, luxury brands emerge with ubiquitous advertising. In contrast to “regular” brands, luxury brands must create an allure that justifies the premium charged for their products. Creating a luxury brand requires connecting with multiple aspects of a...
Marketing Supply Chain Software & Systems
PINTAYA can help you simplify digital advertising and marketing for supply chain software and systems procurement. Responding to new, COVID-induced demand, supply chain management (SCM) offerings have to be exceptionally nimble and responsive to changing customer...
Understanding the Luxury Consumer in 2021
In the product realm, the word “luxury” has become difficult to pin down. In the past, manufacturers adopted the word to distinguish more expensive products from their affordable counterparts. True luxury products were distinguished by having attributes like being...
Guest Blog on Small Business BC is Live!
Five Tips for Reaching More Customers with Google Adwords In a few short years, Google AdWords has become the largest online advertising network in the world. It offers an incredibly powerful tool for small businesses to get noticed online, with a friendly learning...
Lessons We’ve Learned Advertising Ketamine Treatment for Doctors Across the United States
Advertising Ketamine Treatment Ketamine. It’s all over every medical news site and every MD is blogging about it as a new treatment for depression. The case studies show it’s effective for the treatment of depression, anxiety, OCD, PTSD, and can even help alleviate...
Return-On-Investment: Facebook Ads vs. Google Adwords
How to Determine the Return-On-Investment of an Advertising Campaign Before I launch an advertising campaign for a client, we have a conversation to determine some metrics that we can use to keep an eye on the return they're seeing from their ads. This is an important...
Pay Attention to These 3 Areas of Your Account When Advertising Specialized Medical Treatments
Pintaya Consulting Focuses on Medical Advertising Because Pintaya Consulting manages quite a few medical advertising campaigns. Over the years we’ve been able to compile some helpful observations about what strategies deliver our clients the best results. There are...
Three Reasons Your Medical Marketing Campaign isn’t Delivering a High ROI
1. You’re Not Following the Rules There are strict rules with severe repercussions surrounding marketing in the medical industry. The rules are in place for a reason, mostly to protect a vulnerable audience from manipulative marketing techniques. If you don’t follow...
Medical Marketing: How to Survive and Thrive in this Delicate, Highly-Regulated Niche
Medical marketing is not for the faint of heart. If you’re a doctor, a pharmacy, a retailer of medical devices, or your business caters to people with medical needs – then I’m sorry to tell you the rules of engagement for you are far more particular when it comes to...
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