spotlight
Three Reasons Your Medical Marketing Campaign isn’t Delivering a High ROI
1. You’re Not Following the Rules There are strict rules with severe repercussions surrounding marketing in the medical industry. The rules are in place for a reason, mostly to protect a vulnerable audience from manipulative marketing techniques. If you don’t follow...
Medical Marketing: How to Survive and Thrive in this Delicate, Highly-Regulated Niche
Medical marketing is not for the faint of heart. If you’re a doctor, a pharmacy, a retailer of medical devices, or your business caters to people with medical needs – then I’m sorry to tell you the rules of engagement for you are far more particular when it comes to...
How to Prevent Online Reviews from Ruining Your Business
Online Reviews Are No Longer Optional for Businesses I live in a very small town of boutique shops. The economy in town is interesting. There are some old bakeries and coffee shops that always have line-ups out the door. New businesses, however, tend to struggle in...
UTM Codes: The Key to Successful Offline Marketing
Gather Data from Your Offline Marketing With UTM Codes If you know what a UTM Code is you’re smarter than I was when I first encountered them. I know this article looks like there’s a lot of text to read but you can skim the headers and look at the pictures to get the...
How to Run a Successful Crowdfunding Campaign
Crowdfunding – it’s quickly taken over as many startups primary fundraising strategy. But with this phenomenon crowdfunding has become an increasingly competitive arena for startups and small businesses. In 2016, less than 64% of projects launched on crowdfunding...
5 Things We Have Learned From Consulting for Start Ups
Startups are one of my favorite client types to work with. They’re small and dynamic, ever-evolving and made up of real people with a vision to revolutionize a niche market. They’re also an absolutely fascinating case study to learn from when it comes to...
Six Money Saving and Money Raising Tips for Startups
Don’t Be Too Confident These days everyone with an idea thinks they have something worth millions. I know it sounds harsh but it’s true. I don’t want to start this listicle (that's list-article) out on a down note but this is absolutely my number one “money...
Top 3 Sessions from PPC Hero’s Live Summit
On March 16th 2016 PPC Hero held a day long live summit on PPC. The summit featured 7 sessions from the writers behind PPC Hero. I attended the summit and thoroughly enjoyed the event and found it to be an informative source of strategies I can directly implement on...
![Don’t Lose [the Human] Touch: Robotics, Artificial Intelligence, Machine Learning and the Age of Automation](https://pintaya.ca/wp-content/uploads/2022/06/pexels-pavel-danilyuk-8439095-scaled.jpg)
Don’t Lose [the Human] Touch: Robotics, Artificial Intelligence, Machine Learning and the Age of Automation
Automation, Robotics and Artificial Intelligence (AI) have advanced dramatically in recent years. But contrary to observations that robots and automated processes will render the human touch obsolete, these advancements have actually made human-to-human interaction...
Data + Creativity: The Yin and Yang of Digital Marketing
A 'cacophony of words' - that is how I would describe the marketing meeting I just left. There were eleven of us participating. I arrived, reports in-hand, ready to excitedly summarize the last seven days of performance and make some suggestions on where there was...
Social Media Marketing: The Far from the ‘Madding Crowd’ Strategy
In Praise of Social Media Strategies that Elevate Your Business Above 'the Madding Crowd' Definition of madding: acting in a frenzied manner —usually used in the phrase madding crowd to denote especially the crowded world of human activity and strife:...
Building Effective Video Creative for YouTube
With 70% of global watch time happening on mobile devices, video advertising is changing at a rapid pace. Almost every aspect of consumer life is conducted on smartphones and tablets. From healthcare to finance to real estate, creative videos built for YouTube are the...
Four Types of Cognitive Bias in Marketing Data Analysis (And How to Watch Out for Them in Your Own Thinking)
What Does it Mean to be 'Marketing-Minded'? Despite the desire for objectivity given all of the facts we work with; there are processes in data analytics that cannot escape some degree of subjectivity on the analyst’s part. As data analysts, it is our job is to...
Growing Audiences for Museums, Galleries and Cultural Centers
The past two years have been challenging for museums and cultural spaces. Shutdowns—both voluntary and compulsory—have kept museum audiences’ home and put many exhibitions on hold. Museum administrators have worked feverishly to create digital experiences to retain...
Connect with High-Calibre Consumers
During the holidays, luxury brands emerge with ubiquitous advertising. In contrast to “regular” brands, luxury brands must create an allure that justifies the premium charged for their products. Creating a luxury brand requires connecting with multiple aspects of a...
Marketing Supply Chain Software & Systems
PINTAYA can help you simplify digital advertising and marketing for supply chain software and systems procurement. Responding to new, COVID-induced demand, supply chain management (SCM) offerings have to be exceptionally nimble and responsive to changing customer...
Understanding the Luxury Consumer in 2021
In the product realm, the word “luxury” has become difficult to pin down. In the past, manufacturers adopted the word to distinguish more expensive products from their affordable counterparts. True luxury products were distinguished by having attributes like being...
Subscribe
Office Hours
Daily – 9:30 am to 6:30 pm
Sunday – 08:00 am to 11:30 am
Holidays – 08:00 am to 3:00 pm
Contact Info
Vancouver, BC
(778) 242-3177
hello@pintaya.ca