spotlight
Understanding the Luxury Consumer in 2021
In the product realm, the word “luxury” has become difficult to pin down. In the past, manufacturers adopted the word to distinguish more expensive products from their affordable counterparts. True luxury products were distinguished by having attributes like being...
Guest Blog on Small Business BC is Live!
Five Tips for Reaching More Customers with Google Adwords In a few short years, Google AdWords has become the largest online advertising network in the world. It offers an incredibly powerful tool for small businesses to get noticed online, with a friendly learning...
Lessons We’ve Learned Advertising Ketamine Treatment for Doctors Across the United States
Advertising Ketamine Treatment Ketamine. It’s all over every medical news site and every MD is blogging about it as a new treatment for depression. The case studies show it’s effective for the treatment of depression, anxiety, OCD, PTSD, and can even help alleviate...
Return-On-Investment: Facebook Ads vs. Google Adwords
How to Determine the Return-On-Investment of an Advertising Campaign Before I launch an advertising campaign for a client, we have a conversation to determine some metrics that we can use to keep an eye on the return they're seeing from their ads. This is an important...
Pay Attention to These 3 Areas of Your Account When Advertising Specialized Medical Treatments
Pintaya Consulting Focuses on Medical Advertising Because Pintaya Consulting manages quite a few medical advertising campaigns. Over the years we’ve been able to compile some helpful observations about what strategies deliver our clients the best results. There are...
Three Reasons Your Medical Marketing Campaign isn’t Delivering a High ROI
1. You’re Not Following the Rules There are strict rules with severe repercussions surrounding marketing in the medical industry. The rules are in place for a reason, mostly to protect a vulnerable audience from manipulative marketing techniques. If you don’t follow...
Medical Marketing: How to Survive and Thrive in this Delicate, Highly-Regulated Niche
Medical marketing is not for the faint of heart. If you’re a doctor, a pharmacy, a retailer of medical devices, or your business caters to people with medical needs – then I’m sorry to tell you the rules of engagement for you are far more particular when it comes to...
How to Prevent Online Reviews from Ruining Your Business
Online Reviews Are No Longer Optional for Businesses I live in a very small town of boutique shops. The economy in town is interesting. There are some old bakeries and coffee shops that always have line-ups out the door. New businesses, however, tend to struggle in...
UTM Codes: The Key to Successful Offline Marketing
Gather Data from Your Offline Marketing With UTM Codes If you know what a UTM Code is you’re smarter than I was when I first encountered them. I know this article looks like there’s a lot of text to read but you can skim the headers and look at the pictures to get the...
How to Run a Successful Crowdfunding Campaign
Crowdfunding – it’s quickly taken over as many startups primary fundraising strategy. But with this phenomenon crowdfunding has become an increasingly competitive arena for startups and small businesses. In 2016, less than 64% of projects launched on crowdfunding...
Rich in Discretion: Here’s what high caliber patients are looking for from private healthcare providers
Quality of care, discretion, and a transformative experience - that is what prospective patients are looking for when they shop for Private Healthcare Providers. What does the future look like for the private healthcare sector? The popularity of private healthcare is...
The Business of Psychedelics: The Art and Science of Marketing in the Mental Healthcare Space
Pintaya has over a decade working in the healthcare advertising space. We have worked with a spectrum of clients from medical device manufacturers, pharmaceutical producers, health authorities and both inpatient and outpatient treatment facilities. Relevant to todays...
Selling Data: Information Architecture that Supports Goal Completion
A finely tuned marketing strategy does not happen by accident. Creating one requires a solid underpinning in data analytics combined with an informed and expert interpretation of data. Armed with Information Architecture (IA) that is compiled through this methodology,...
![Don’t Lose [the Human] Touch: Robotics, Artificial Intelligence, Machine Learning and the Age of Automation](https://pintaya.ca/wp-content/uploads/2022/06/pexels-pavel-danilyuk-8439095-scaled.jpg)
Don’t Lose [the Human] Touch: Robotics, Artificial Intelligence, Machine Learning and the Age of Automation
Automation, Robotics and Artificial Intelligence (AI) have advanced dramatically in recent years. But contrary to observations that robots and automated processes will render the human touch obsolete, these advancements have actually made human-to-human interaction...
Data + Creativity: The Yin and Yang of Digital Marketing
A 'cacophony of words' - that is how I would describe the marketing meeting I just left. There were eleven of us participating. I arrived, reports in-hand, ready to excitedly summarize the last seven days of performance and make some suggestions on where there was...
Social Media Marketing: The Far from the ‘Madding Crowd’ Strategy
In Praise of Social Media Strategies that Elevate Your Business Above 'the Madding Crowd' Definition of madding: acting in a frenzied manner —usually used in the phrase madding crowd to denote especially the crowded world of human activity and strife:...
Building Effective Video Creative for YouTube
With 70% of global watch time happening on mobile devices, video advertising is changing at a rapid pace. Almost every aspect of consumer life is conducted on smartphones and tablets. From healthcare to finance to real estate, creative videos built for YouTube are the...
Four Types of Cognitive Bias in Marketing Data Analysis (And How to Watch Out for Them in Your Own Thinking)
What Does it Mean to be 'Marketing-Minded'? Despite the desire for objectivity given all of the facts we work with; there are processes in data analytics that cannot escape some degree of subjectivity on the analyst’s part. As data analysts, it is our job is to...
Growing Audiences for Museums, Galleries and Cultural Centers
The past two years have been challenging for museums and cultural spaces. Shutdowns—both voluntary and compulsory—have kept museum audiences’ home and put many exhibitions on hold. Museum administrators have worked feverishly to create digital experiences to retain...
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