International Marketing and Business Intelligence Firm
The Google Ad Grant program is a powerful program for any organization that successfully applies and qualifies. It gives museums, cultural centers, health centers, educational institutes, NGO’s, charities and other organizations access to tens of thousands in free marketing dollars every month. Read more about it here. A lot goes into qualifying for a Google
Knowing where to spend precious marketing and advertising dollars during an economic downturn can be challenging. However, with the right strategies in place, your business can come out the other end of an economic slowdown intact. In fact, by adopting the right tactics, you can actually see an increase in revenue during these rough economic
If you’re in the business of selling a product or service online, then you probably know that your success largely hinges on how well you can optimize your content for search engines. This is where keywords come in. Keywords are search engine jargon for the words or phrases that people type into search engines whenever
Museums and cultural institutions suffered immensely during the Covid-19 pandemic. The public health restrictions and stay home orders made it impossible for people to visit exhibits in-person. Exhibits are at their best when the audience can be fully immersed in the experience and covid made that impossible. Technology helped to a degree as some institutions
Quality of care, discretion, and a transformative experience – that is what prospective patients are looking for when they shop for Private Healthcare Providers. What does the future look like for the private healthcare sector? The popularity of private healthcare is growing and with the rapid growth, it can be challenging to isolate what motivations
Pintaya has over a decade working in the healthcare advertising space. We have worked with a spectrum of clients from medical device manufacturers, pharmaceutical producers, health authorities and both inpatient and outpatient treatment facilities. Relevant to todays discussion, we have worked with over two dozen practices in the US, Canada and the UK who offer
A finely tuned marketing strategy does not happen by accident. Creating one requires a solid underpinning in data analytics combined with an informed and expert interpretation of data. Armed with Information Architecture (IA) that is compiled through this methodology, a marketing strategist can then creating a robust and effective content strategy that drives customer engagement
Automation, Robotics and Artificial Intelligence (AI) have advanced dramatically in recent years. But contrary to observations that robots and automated processes will render the human touch obsolete, these advancements have actually made human-to-human interaction more valuable than ever. Indeed the precept of Collaborative Intelligence captures the concept of how AI and robotics work together with
A ‘cacophony of words‘ – that is how I would describe the marketing meeting I just left. There were eleven of us participating. I arrived, reports in-hand, ready to excitedly summarize the last seven days of performance and make some suggestions on where there was room to grow. Had I been the only business consultant
In Praise of Social Media Strategies that Elevate Your Business Above ‘the Madding Crowd’ Definition of madding: acting in a frenzied manner —usually used in the phrase madding crowd to denote especially the crowded world of human activity and strife: “he built his home far from the madding crowd.” In the frenzy to get out ahead of
