International Marketing and Business Intelligence Firm
Geofencing technology has revolutionized marketing strategies, allowing advertisers to easily and effectively target local audiences. With geofencing, marketers can send precise messages to targeted market segments within a specific geographical area. This type of location-based marketing strategy provides advertising campaigns with the ability to reach consumers in real time on their mobile devices for maximum
Microsoft recently released a new feature for LinkedIn Ads that allows advertisers to target specific industries. This is a valuable tool for B2B companies that want to reach business decision-makers on the world’s largest professional social network. In this blog post, we’ll take a closer look at how Microsoft’s industry targeting works and whether it’s
To be successful, businesses need to be proactive in their approach to competitive intelligence. This means they need to understand what strategies their competitors are using and be prepared to respond accordingly. However, this can be easier said than done. Fortunately, there are several competitive intelligence strategies that businesses can use to stay ahead of
Using Search Engine Marketing to Recruit for Clinical Research Organizations Clinical research organizations (CROs) often struggle to find enough participants for their studies. This can lead to delays in research and increased costs. One way to help solve this problem is by using search engine marketing (SEM). SEM is a form of online advertising that
We are in the age of automation and artificial intelligence (AI). With so many advancements in these technologies, it’s only natural to wonder what tasks we can outsource to them in our businesses with the hope of freeing up more time for strategic thinking and human interaction. In this post, we’re hoping to start a
The mental health field is fraught with controversy and debate. A significant point of contention is the role of marketing and advertising about mental health. Critics charge that marketing and advertising prey on people’s vulnerabilities, exploiting them for profit. Supporters argue that these tools can be used to reach people who need help but may
We all know that the internet is a powerful tool, but when it comes to marketing for museums and cultural centers, it can feel like there are a million moving parts. How do you determine what will work best for your institution? Where do you even start? The good news is that there is one
The supply chain services industry is undergoing a major transformation thanks to the introduction of autonomous forklifts and other robotics technologies. In this blog post, we’ll take a look at how these technologies are changing the landscape of the industry and what it means for supply chain executives. We’ll also provide some observations on the
The Google Ad Grant program is a powerful program for any organization that successfully applies and qualifies. It gives museums, cultural centers, health centers, educational institutes, NGO’s, charities and other organizations access to tens of thousands in free marketing dollars every month. Read more about it here. A lot goes into qualifying for a Google
Knowing where to spend precious marketing and advertising dollars during an economic downturn can be challenging. However, with the right strategies in place, your business can come out the other end of an economic slowdown intact. In fact, by adopting the right tactics, you can actually see an increase in revenue during these rough economic
